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Custom vibrations: We recently saw this cool fun way of customizing notifications when a person contacts you on the Samsung Galaxy S III. The iPhone 5 supports custom vibrations as well. Within a selected contact go down to where it states "vibration" and then tap the word, scroll down, and tap on Create New Vibration under the Custom subheading. You then simply tap out your custom vibration and save it for this contact.
Apple is good at taking what others have done before and refining it and we see the cool Windows Phone 7 swipe to reveal photo feature. Within the photo app you simply swipe to access your recently captured photos.
Sapphire lens: I thought this was just a marketing gimmick or typical Apple exaggeration, but after reading a bit more on the glass it seems that the hardness of sapphire crystal may just offer better protection than glass. We have also seen reports of purple flare when the camera includes the sun in the background with this effect attributed to the sapphire lens.