10 reasons why Apple doesn't care about Black Friday

10 reasons why Apple doesn't care about Black Friday

Summary: If you think Apple cares what day it is, you're wrong. They don't. Here are the ten reasons why they don't.


Apple, in case you don't know, doesn't give two hoots in Hell about Black Friday. And, it hasn't for a few years. After its big comeback, it doesn't care what day you waltz into an Apple store nor does it care what day you order online. Apple just doesn't care. If you think it does care, I can prove you wrong with this list of ten reasons why it doesn't. Should you believe that you're up to the challenge of disputing even one of my reasons, please attempt it at your own peril.

I present these ten reasons for your edutainment in Lettermanesque (reverse) order.

10. Apple doesn't discount its products. If you don't know this by now, you'll never know it. Apple doesn't discount its products regardless of the time of year. There are no Apples Sales or deep discounts to be had. Retailers who carry Apple products complain about this to no avail. The only discounts on Apple products that you'll ever see are when Apple releases a newer version (Has happened a lot lately) or for refurbished products.

9. Apple has too much money. If you roll the clock back a few years, Apple might care. To tell the truth, when Apple was 90 days from bankruptcy a decade or so ago, it probably cared a little. Now, not at all. The company has too much money to worry about when you purchase one of their iThingies.

8. Apple has always been a bit pompous. Apple's attitude is that, "We have the best and coolest products around, so buy them or don't buy them, we don't care." An attitude that almost cost them the "farm" but it seems to have served the company well since Jobs took the reins back. My guess is that holidays and seasons mean nothing to Apple. The only focus is the product release dates--the only holidays the company cares about. The pomposity is so heavy, I'd be shocked if Apple doesn't lobby for a Steve Jobs Day or an Apple Day at some point.

7. Apple has a rancid fan base. Oh sure, every technology has its fan base but there's something extra zealous about a Mact--, OK, I said I wouldn't use that term anymore. Umm, let's call them Mac Addicts for more political correctness, shall we. Mac Addicts are so into the products that they're smug about it. I used to label Mac/Apple people as ponytailed, Prius-driving, rainbow-stickered, sandal-wearing, Tofu eaters aka Smug. Look in the dictionary at the word smug and there's a picture of Cupertino, California.

6. It's the Apple Generation. Look at any suburban group of teens or twenty-somethings and you'll see them all staring into their iGadgets, swiping, tapping, texting and ignoring--ignoring the people around them for those who are somewhere else doing the same thing. Young people are into technology and Apple gives them what they want at a price only their parents can afford. The Apple Generation loves Apple tech. It sets them apart and above their less fortunate peers. Apple knows this, therefore Apple knows it's whenever little Sally or little Johnny wants the next iGadget that drives the purchase, not a holiday.

5. Apple doesn't stock up. If you read my recent rant, "Why can't you just buy an iPad mini?", then you know that Apple doesn't keep enough product on hand to sell at Black Friday, Gray Friday or <insert color here> Friday. Do yourself a favor and just buy it online. Free shipping (shock of shocks there) and free engraving are totally worth the two week wait. Holidays be dashed.

4. Apple has its own agenda. Apple doesn't operate on the same calendar as everyone else. There's a holiday on almost any day of the year somewhere in the world. Black Friday and Cyber Monday aren't going to be that much of a buying rush for Apple products because availability is relatively constant and Apple seems to have its own agenda for supplying its demand. It's almost as if Apple wants it to be difficult to buy its products. Funny thing about agendas; they never really serve anyone's best interests.

3. Apple is the Tin Woodsman of Tech. Well, it's sort of the Tin Woodsman of Tech. Like the Tin Woodsman of The Wizard of Oz, Apple no longer has a heart. The real Tin Woodsman wanted a heart. I think Apple no longer has a heart because now it's just a machine that cranks out product after product without regard for its customers. You, the customer are now just a blip on a chart--a sales number. You no longer exist. Apple proved that when it release three iPads in one year. No heart.

2. Apple believes that it's untouchable. Apple has acquired that same attitude that plagues so many individuals who gain power and money; the feeling is that they're above everyone else and untouchable. There's an old saying that goes, "A bird never flew so high that it didn't have to light (land)." I hope that Apple realizes that it should heed the wise words of Jimmy Durante who said, "Be nice to people on your way up because you meet them on your way down." You're not untouchable Apple.

And, the number one reason that Apple doesn't care about Black Friday is...drum roll, please. Wait for it...

1. Apple is Apple. Apple doesn't care about Black Friday because it's Apple. Apple plays by its own rules. It makes the products that you want. You'll wait. You'll pay the too high price. You'll stand in lines. It doesn't have to be Black Friday for you to camp out to overpay for the latest iBling. Every release day looks like Black Friday. Apple wants to be the world's first trillion dollar company. Apple doesn't care what day it is nor should it.

What do you think? Give me one of your own. Why do you think Apple doesn't care about Black Friday? Talk back and let me know.

Topic: Apple


Kenneth 'Ken' Hess is a full-time Windows and Linux system administrator with 20 years of experience with Mac, Linux, UNIX, and Windows systems in large multi-data center environments.

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  • Apple makes the products you want!

    You said it all, Ken, in that one phrase.
    • Actually, grammatically speaking, it is a sentence and not a phrase.

      And your right, Ken, if Apple didn't make products people don't care about, Apple would be out of business.

      Would you like to see Apple stop making products people want?
      • I want Apple to care

        And, to act like the customer really matters. For example, my iPad 1 isn't iOS 6 upgradeable. Yes, I'm still mad about that.
        • Apple does

          In my opinion, Apple is the best company at supporting older devices for software upgrades. If you look at other companies, usually providing phones or tablets running on android, they usually provide support for maybe a year tops. Apple provided at least 2 significant software upgrades as well as lots of smaller ones for a device that is well and truly outdated by the constantly moving mobile market. And knowing how my 3rd gen iPad sometimes is a bit slower than I'd like on iOS 6, I'd hate to see it on a 1st gen. As well as the fact that they are free, I think Apple provides really good support for older devices considering what revenue they could generate from them to just stop supporting them straight away.
        • Ken, you still don't understand

          khess wrote:
          "my iPad 1 isn't iOS 6 upgradeable

          That's not the issue. It's quite possible that the original iPad is not up to iOS 6. The issue is that Apple, with the release of iOS 6, dropped support for iOS 5. iOS 5 should continue to receive updates until the release of iOS 7.

          Why is it that Apple support two versions of OS X simultaneously, currently Mountain Lion and Lion, but only one version of iOS, currently iOS 6?
          Rabid Howler Monkey
        • What do you expect?

          The iPad 1 is getting on in years... I bought an iPad 3 a few months back, then the 4 came out. The three I have didn't suddenly stop working, and I assume your iPad 1 hasn't stopped working either since iOS 6 came out. I feel you are placing wholly unrealistic terms on Apple because they're not making iOS 6 for the 1. Unfortunately Commodore didn't bring out AmigaDOS for the VIC-20, let me tell ya why... cause the tech wouldn't run it.

          If you have a mean-on for Apple because the latest OS tech doesn't work on your old machine... You know what that tells me... it might be time to upgrade if you need that new piece of tech.

          Ken, I am still disappointed...
          Tom Whitney
    • Just Like Porsche ...

      If you are a career marketer and understand segmentation schemes, you realise that APPLE is actually a LUXURY brand. In fact, Apple shares a similar market share to Porsche in its most important, vertical market category: computers. (+- 5%)
  • You have no idea...

    In answer to your questions...

    1. If apple doesn't care about BF, then why advertise? Why not just ignore the season and let it pass into obscurity?

    2. I do think apple cares about BF, and feel you should delete the article and look at the Apple website as they seem to be posting about BF.

    I don't like being refered to as a rangy, mindless teenager, Prius driving tool. I live in Australia and enjoy a great standard of living where the debt-to GDP rate is 10%.

    I am disappointed in ZDNet, and you.
    Tom Whitney
    • You're disappointed...?

      You don't understand Black Friday. BF is all about discounts my friend. Apple offers none. They don't do anything special for BF. BF isn't just about a bit of advertising or longer store hours, it's about getting a deal. I'm the one that's disappointed.
      • Ken, I think you don't understand Black Friday.

        Do you even know why it's called Black Friday?

        I'll give you two hints: Accounting. Ink.
      • Apple offers no discount for BF?

        But, they did! If you wanted you could have purchased a lot of Apple stuff (from Apple) at that special discount.
    • I stopped reading after "Lettermanesque"

      He's about as funny as piles!
    • RE: You don't have any idea

      My thoughts exactly. They even advertise for BF sales in Germany, even though the BF concept is unknown here.
      • No, we don't have it here Australia either.

        Closest thing we have to it is "Boxing Day" Day after Christmas is crazy shopping day at least in the cities. lol
        • ClickFrenzy was meant to be an equivalent to BF

          though, by most accounts, it seems to have been a rather large failure.
  • They dont care?

    If they dont care.. this is an odd page on their website...
    • They dont care? (part2)

      This also seems like strange text to have on that page...

      "Shopping event prices are solely available on November 23, 2012, from 12:01 a.m. to 11:59 p.m. PST, are subject to change, and do not include taxes."
      • Have you checked last year?

        Last year, the discount was 10% and do not include taxes. I wouldn't call it as caring buddy :)
        • Discounts aren't the same as caring

          Service and support are - which Apple is known to be exceptional at. You have your priorities out my friend.
          Josh Alfred
    • wait

      Wait to see the discounts before you say they care about BF. BF sales are huge discounts not 10% or even 20% for most things, 50% or more is the norm. Are you saying Apple will put their products for 50% discount. If you believe that, then I have some land in Florida for you as well.