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Data analysis can influence design
This is the cold storage facility officials said is the redundant of the redundant. By unlocking user data, Facebook realized that 82 percent of traffic is on 8 percent of its photo base — so older photos that aren't in heavy rotation go here, where the servers are not as active or drawing on as much power. This makes server usage three times more efficient and the building five times more energy efficient, officials said.
Always plan for growth (especially when you're Facebook)
Facebook anticipates a growing need for cold storage, and it's got space planned and ready for commission. The cold storage facility in Forest City is shaped like an E, and so far only one leg of the letter is being used, and not even at full capacity. But with 400 billion photos on the social media site, and 350 million more coming in each day, there'll be no shortage of demand for the digital attic space.
Keep employees playing hard
This one's the no-brainer. Like many of the Silicon Valley companies, Facebook is known for its office perks. But with only an average of 80 employees at the rural Forest City center, the staff optimized their surroundings to make room for fun — by the way of frisbee golf. Good thing they have branded electric carts to make their way to each post across the 160-acre campus overlooking the South Mountains.
Fun fact: The data center site was formerly home to a toxic textile plant and later a boat manufacturer.