7 of 12Image
6. GoDaddy supports, then opposes proposed anti-piracy law
When the vast majority of the top Silicon Valley tech giants come out in opposition of an anti-piracy law that basically resulted in a huge portion of the Internet shutting its doors for the day in protest, you can all but bet there will be one falling way, way behind.
Enter GoDaddy, the domain and Web hosting company, which came out in support of the controversial Stop Online Piracy Act (SOPA). Had it passed Congress, it would've allowed rights holders (and fraudsters) file claims that could result in websites shuttering, based on loose claims they allegedly infringe copyright. "Allegedly" was enough of a reason to protest the bill. But for all intents and purposes, SOPA was an Internet censorship bill.
Following extreme criticism and opposition to the company's move, GoDaddy quickly reversed its position — not least to try and get back the hundreds of thousands of customers it lost in the process as a result, including Wikipedia. The company said the bills had "not fulfilled its basic requirement to build a consensus among stake-holders in the technology and Internet community."
In other words: nobody supported it — for good reason — and neither will GoDaddy.
7. Barnes & Noble reverses strategy, plows on with tablet business
Not content with its traditional brick-and-mortar stores, Barnes & Noble dipped its feet into the tablet and e-reader pool just at the right time to drum up competition against its main rival, Amazon.
But after a difficult quarter where the Nook tablet division saw its revenues drop by 34 percent, the company announced it was "limiting risks associated with manufacturing" by no longer manufacturing color Android-based tablets. The move would see the firm instead focus on their core business of e-readers.
A few months later, the bookselling giant changed its mind. In "doing a Whitman," the new chief executive reversed the decision by the company's predecessor and kept the full breadth of devices on store shelves.
8. Apple unravels retail chief John Browett's store policy changes
Apple retail chief John Browett's resignation couldn't come any sooner for the technology giant. The company spent six months following his "departure" unraveling some of the store-changing policies he implemented, which were considered radical and in some cases simply way off the mark — at very least in hindsight.
The Cupertino, Calif.-based company retail outlets are considered the ultimate retail experience, with dozens of other retailers following suit with aesthetically welcoming store designs. But some of the decisions made by Browett during his tenure downright frustrated leadership, and that ultimately reflected on Apple customers, according to reports. His efforts to cut costs would see employee events cut and staff training reduced, which in the end impacted how Apple retail store staff interacted with customers.
It was almost a year after Browett resigned before a new retail chief was installed. Apple probably just needed space to breathe. Burberry chief executive Angela Ahrendts took the job as Apple senior vice president for retail and online stores in October 2013.