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Twitter Music couldn't find its voice
People go to Twitter to share random inane thoughts, share news, and even topple dictators. And beyond that, pictures and video and other content can be shared. But not so much music, the microblogging company soon found out, as its music discovery service failed to take off after about six months of public availability.
Weeks after sister site CNET first discovered Twitter Music, its doors were flung open to the general public. Anger brewed initially as the service was only available to the social network's elite. But soon after, things began to unravel. Twitter Music founder Kevin Thau left the company, which sent the first smoke signal that the product might have been in trouble. Over time, it still couldn't drum up a significant amount of user interest, with users instead heading to Spotify, YouTube, and iTunes.
Six months later, Twitter reportedly remains on the fence about taking its music service "round the back of the sheds," if you catch my drift. While the service was designed to generate additional revenue off the back of its still-developing advertising program, the company may have better luck in its television-focused efforts.
Ubuntu Edge began life as a concept... and stayed a concept
It was certainly a nice idea, and a well-thought out way to drum up cash to support its development. But getting the Ubuntu Edge smartphone into development failed before the device itself even had a chance to succeed or fail in its own right.
The idea was simple: it would serve as a phone in the hand, and a PC when docked with a monitor. The Linux-powered part-smartphone part-desktop could have significantly shaken up the smartphone market had the crowdsourcing effort worked. Bloomberg backed the idea and funded $80,000 into the pot to receive 100 devices and other benefits. Drumming up $2 million in the first eight hours, a massive drop-off in investor support saw the fund grow to just $13 million by the end. The target was $32 million.
Even though the highly anticipated device wasn't able to reache the market, Mark Shuttleworth, chief executive of Ubuntu's parent company Canonical, claimed his vision lives on in the form of the iPhone 5s. He said the Edge smartphone "may have accelerated the idea of convergence," but the latest Apple's smartphone is powerful enough to be "desktop class."
iPhone 5c: The 'budget' smartphone that never was
There were leaks-a-plenty in the run-up to Apple's September media event, where the technology giant would announce two smartphones — the premium iPhone 5s, and the cheaper iPhone 5c. But many were still surprised that Apple would deviate from its traditional one-device-at-a-time line-up and market multiple devices to different audiences.
But the company probably should have stuck to its guns. The iPhone 5c was considered the "entry-level" smartphone, but it cost only $100 less than its more powerful, premium counterpart. Chief executive Tim Cook said it was never its intent to be a low-cost device, even though the leaks had pointed to a device aimed at the emerging market. Demand was reportedly low, and as a result Apple kept mum on sales figures, likely not wanting to spook investors.
It's probably the one case of the year where speculation and rumor killed the product before it launched, rather than the company directly screwing up in some way. Expectations were simply way off base to reality, even if the price point was still a little too high.