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Yahoo 2.0: Time spent = more money

Yahoo CEO Terry Semel has a clear agenda for his company--it's all about content and creating a personalized environment in which users are more deeply engaged with the Yahoo's offerings. It's not just about page views or unique users, but about how much time is spent by individual users on Yahoo's diverse services, Semel said during an interview at the Web 2.

October 6, 2005 by Dan Farber

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