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Set default apps
After the Maps disaster, Apple apologized and recommended rival services to use in its replacement. Google Maps shot to the top of the Apple App Store within hours of its release. Along with this, there are plenty of alternative apps for Apple's own in-built features, not limited to maps, browsers, and email clients.
Apple can't control the monopoly on this anymor, and should instead embrace its own ever-expanding App Store by allowing users to set default applications. This makes even more sense with sideloaded apps provided by corporate customers.