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With iOS 7, it's time for Apple to embrace business and enterprise users
Apple may not have targeted the enterprise directly yet with the iPhone and iPad, but for some time, enterprise users have nonetheless chosen Apple products to use at work. It's therefore in the Cupertino, California-based technology giant's best interests to start catering for the needs of those in business, particularly if it can ultimately add to the company's bottom line.
With the expected release of Apple's next iteration of its mobile platform, iOS 7, later this year, what can we hope to expect to appease the burgeoning number of enterprise users?
Here are 15 suggestions that would bolster Apple's relationship with its enterprise customers.
A physical divide between 'personal' and 'work'
BlackBerry (formerly Research In Motion) hit the nail on the head with BlackBerry Balance, giving business users the ability to switch between "personal" and "work" modes by separating work and personal apps, settings, email and IT policies.
Apple could include a similar feature that could, with a handy shortcut from the home screen, switch modes that enforce the enterprise's mobile device management (MDM) policies while connected to the corporate network.
Better email management
More and more enterprise users are switching from in-house solutions to outsourced services, such as Google Apps or Microsoft's Office 365. While Apple already has Gmail and Microsoft Exchange (of which Office 365 is a cloud-based version), Apple has already catered for a wide audience.
That said, the iPhone and iPad maker has left a lot to be desired. Many of the features that these services offer are absent from iOS — even the ability to mark messages as different colors. Many third-party apps for the iPhone and iPad already offer this very basic functionality.