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#9 "You just don't know...[fill in the blank]."
This is one of the paradoxically odd, self-referential arguments that fandom seems to hold dear. Take, for example, an assertion like iOS settings are often buried beneath layers of options. The response: "You just don't know how to use your iPhone." Then try this one: the iPhone seems a little old and complex. Some things are rather difficult to do on the iPhone. The response: "You just don't know how easy the iPhone is to use."
See how those kind of chase each others' tails? I've gotten, "You just don't know what's available for iOS." Possibly true, but doesn't that mean app discovery needs improvement? I've been told, "Well, you just don't know how to use it right?" Also possibly true, but with 30 years of technology experience, a degree in computer architecture, and years spent at Apple with the title "Godfather," if I can't use it "right," then perhaps some work needs to be done somewhere to make things easier for civilians.
Should Apple users feel better about themselves because of this? Sure. But doing so defeats the argument that Apple products are intuitive and friction free.
Licensed image courtesy Vectorain.
#10 "Why would you want to tweak your phone?"
The general intent of this comment is to imply that the iPhone is just perfect as it is. Of course, if it's so perfect, why is Apple changing the interface so radically in iOS 7? To be fair, Zack Whittaker spent a month with iOS 7 and reports it's a pretty solid OS that's reasonably pleasant to use.
But here's the thing. What if you liked the way something worked in iOS 6 and don't want to change it? Let's say you liked swiping the home page in from the left to get the search box. Once you upgrade to iOS 7, that's gone forever. In Android, if that's what you want, there really is an app for that. The system isn't so locked down that you can't add and use utilities.
Here's one that's annoyed me since the first day of iOS: folders. I dislike the mini-icons. I want my folders to each have an icon that clearly indicates what they do. You can easily do that in Android, but there's no way ever to do it on the iPhone or iPad.
It's not that you have to tweak your device. But since it's just about the most personal technology we have, it's nice to make it fit our needs rather than force ourselves into a mold someone in Cupertino thought would be a good idea.
Should Apple users feel better about themselves because of this? Nope. This is merely a failure of imagination.
Licensed image courtesy IconShock.
#11 "Why would you want to use a Back button?"
The Back button didn't even make it into my list of 25 things my new Android phone does that makes my iPhone feel like it comes from the 1990s. But the fact is, the Back button is integrated quite elegantly into the Android experience.
Now that I'm using Android regularly, I find myself trying to press Back on my iPhone (which I now use like an iPod touch). Sure, I could always tap the Home button and go back to what I was doing, or remember some weird Boy Scout three-finger-salute to rub across the screen, but the little Back icon is there, it works in everything and it just works.
Should Apple users feel better about themselves because of this? No. The Back button is a simple and obvious user interface innovation.
Image courtesy PowerPoint.