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Location awareness is great, so long as you remember to keep it turned on
Location-based services are very useful, particularly if you need to 'geofence' around a certain area so when you leave work, or home, or anywhere else, you can be reminded to "get milk" or "pick up the kids from school." But when location services are disabled to conserve battery, they no longer work. This major flaw in design could mean millions of users are forgetting to pick up milk on their way home.