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Maps need a major improvement
Everyone knows Apple Maps was a bust from its initial release. Even Apple. Which is why Tim Cook publicly apologized for the mishaps, the errors, and the occasional Australian getting lost in the outback. One major improvement could be adding subway lines and other transit features, which would be particularly useful for those living in inner cities and major metropolitan areas.
iMessage is unreliable at best
(Image, screenshot: ZDNet)
How many times has iMessage failed now? If you've run out of data or are in an area of poor coverage, iMessage will switch off and resort to good-old text messages. Even when it does revert back to the 30-year-old technology, there have been numerous occasions where Apple's service has simply ceased to function. iMessage works when it does, but when it doesn't, everyone seems to know about it.
Why can't you iTunes sync to two different computers?
We've all been there. A long journey ahead of us, so we put some TV shows, a movie or two, and our various favorite playlists. But as soon as you plug it into your other Mac or iTunes-enabled computer, bang, there goes our playlist because it's synced with that machine. You're stuck with playlists you haven't updated in months and your music collection is all over the place — but certainly not on your iPhone or iPad.