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The rise of the mini-tablets: Google, Amazon, Apple battle it out
Google and Amazon kicked off the movement into the 7-inch tablet space with their Nexus and Kindle Fire devices. Apple was a step behind. Apple was late to join the group as the iPad mini came along later than expected.
TheiPad mini rolled out in September, but sales have yet to match the domination of its older sibling, the iPad. Apple sold three million new iPads (with Retina display) and iPad mini tablets in the first sales weekend; the company did not break down the numbers further. However, Apple side-stepped the alleged 'death blow' to the wider mini-tablet industry by failing to compete on the sub-$200 price tag.
While many have flocked to the mini-tablet space, many are content with their full-size devices. Exactly how the mini-tablet -- devices that are between 5-inches and 8-inches in size -- has yet to be seen. We will likely see more use-case scenarios in 2013.