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Memes rocket, becomes cultural statement of the decade so far
During 2012, Reddit took back the crown as the world's favorite destination for popular Web content. Home of the memes, Digg crumbled and revamped itself as Digg 2.0, but will face an almost impossible task to get to the level Reddit currently stands at.
Of all things, while Reddit is a news-sharing site by principle, the network has been home to the creation of many memes -- cultural references modified for humorous purposes or to make a point -- such as Bear Grylls drinking his own urine, political and religions references, Neil deGrasse Tyson's "badass over there" adaptation, and -- of course -- the world-famous 'trollface' meme.
These 'memes' have sparked a whole new cultural medium over 2012 and their creators have rocketed to record creative levels.