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Apple sees record iPad sales, but suffers a month of screw-ups
Apple really suffered during the final months of the year. From mid-September, things started to go badly wrong. First of all, Hurricane Sandy had a devastating effect on the Eastern seaboard, which hit major metropolitan areas at the same time that the new iPad mini was released. Sales were not as good as expected as a result of the "superstorm," but Apple was still able to achieve a "weekend record" of three million iPads during the first few days of the product's launch.
iOS 6, the firm's latest mobile operating system, came with a serious headache all of its own: Maps. The in-house application that was meant to replace Google Maps was terrible; so much so, Apple chief executive Tim Cook even apologized for the screw-up. Weeks later, the company announced a massive management shake-up that led to the departure of Scott Forstall, the man in charge of Apple's iOS division.
Apple's retail chief John Browett was also ousted from the company after he not only failed to crack China -- a key market for Apple to dip into -- but also led to a near-coup of the firm's retail store staff after he said they would face reduced worker hours and even layoffs. One of his final acts at the company was backtracking on the changes, before he was summarily booted out.