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The Evernote cloud-based note-taking service is very popular and one of the most used cloud services for me. Recent changes to the Evernote app on the iPad left a lot to be desired in the interface department.
Clever HD is an app that works with the user's Evernote cloud storage and puts a simple, clean interface for working with it. There's an editor for creating text notes, an audio utility for recording audio notes, and complete features for working with Evernote notebooks.
One of the most useful features of Clever HD for me is the ability to create a shortcut to an Evernote note for inclusion in another note.