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Your collegiate may have a lot of USB-connectable gadgets that can store data from their laptop computer, but the most important one will always be the backup device that contains the last version of their term paper, their notes or their music collection when their primary device containing that information has malfunctioned.
That's where the SanDisk Cruzer Fit comes in. This is a USB thumb drive that can always be connected to your freshman's laptop or desktop computer, because it's so tiny and fits flush with the USB port when it's plugged in. They can backup their data to it all the time, knowing that it will come in handy god forbid their hard drive dies or they lose connectivity to their cloud storage services.