90 percent of iPhones and iPads in U.S./Canada powered by iOS 5 or above

90 percent of iPhones and iPads in U.S./Canada powered by iOS 5 or above

Summary: While Google is struggling after almost three months to get Android 4.1 "Jelly Bean" adoption over the 2 percent mark, Apple pushes iOS 6 adoption over the 60 percent mark in just four weeks.

TOPICS: iOS, Android, iPhone, iPad

Unlike Google with its Android platform, it seems that Apple doesn't have any problems getting its loyal users to download and install the latest versions of is iOS mobile platform.

According to research published by Chitika Insights, the research arm of online ad network Chitika, 90 percent of the iDevices in the U.S. and Canada are running iOS 5.0 or above, with 61 percent powered by the latest iOS 6.0 release. The company reached this conclusion by analyzing the data collected by the "hundreds of millions of mobile ad impressions" coming out of its network from September 19 to October 19, 2012.

iOS 5 was released October 12, 2011, while iOS 6 was made available September 19, 2012, and represent the last two major releases of iOS.

Compare this to the market share for Google's latest mobile operating system offering, Android 4.1 "Jelly Bean", which continues to struggle to hit the 2 percent mark after two and a half months.

The last two major releases of Android -- 4.1 "Jelly Bean" and 4.0 "Ice Cream Sandwich" -- account for just over 25 percent of devices accessing Google's Play market.

According to a Chitika Insights spokesperson, "Apple's progress with iOS 6 is the best in the industry, and sets the bar high for its competitors when it comes to minimizing fragmentation".

The slow adoption of new versions of Android, on the other hand, affects everyone in the ecosystem. It forces developers to support an ever-increasing array of aging versions, while at the same time preventing them from making full use of new features. For consumers, it means that they are denied new features and not getting security updates that help keep their handsets and tablets safe from hackers and malware.

Chitika Insights estimates that iOS 6 adoption will hit 70 percent in the coming weeks, and that the release of the iPad mini "will likely accelerate this process".

Image source: Chitika Insights.

Topics: iOS, Android, iPhone, iPad

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  • 5... 4... 3...

    Just counting down to somebody posting a claim that iOS 6 should really be called iOS 4.9 on their device...
    • 3... 2... 1... just counting down until somebody states the obvious that

      apple wants iphone users to have a good experience. On the other hand google wants android phone users to have ads. See the difference?
      Johnny Vegas
    • You just did. Didn't you?

      Enough said.
  • The slow adoption of new versions of Android?

    Could it be because the older phones won't support newer versions? That it's not an adoption issue, but really a hardware limitation?
    William Farrel
    • For the very old models, maybe...

      but the more pervasive cause is the OEMs' and carriers' disinterest in putting in the effort in to make provide the updates to existing customers. You can say what you want about Apple's planned obsolescence via features like Siri, Flyover in Maps, etc. on the latest and greatest hardware, but the Android OEMs collectively are far more guilty.
      • However,

        Apps in Android have full functionality on any version like Google Maps app in Froyo has exactly the same features as it in Jelly Bean. Can't say that to Siri or Turn by Turn (Apple Maps) in Iphone 4 or older?
      • OEMS are guilty, but why? Because...

        Google doesn't charge for the OS and also allows OEMs to customize it. That customization by the OEMs is what causes the delays.

        Apple forbids OEMs from customizing anything on the OS and that's why Apple can push out the update for all carriers. It's not the OEMs that push out the updates for iOS. Where as it is the OEMs that push out the updates for Android on their specific devices.
        • Ummm

          There ARE no Apple/iOS OEMs. APPLE is it's own OEM.
    • It is a question of customer and support issues.

      One of the things you never see discussed here on ZDNet is the disruption to the customer model the iPhone did to the cell phone industry. The subsidized model of the cell phone industry is done to accomplish several lock in models but one of the most important is insulating the cell phone user from the OEM of the phone. HTC's customer is not the end user, it is Verizon, Sprint, AT&T, O2... Same with Samsung. Same with Motorola/Google. Same with Sony. Same with LG. The end users is a customer of the carrier NOT the OEM.

      But not with Apple.

      With the iPhone, Apple has effectively stolen the customer relationship from the carriers and this has very important ramifications with the first being support. Apple takes on the support role and eliminates the middle man from the equation. The funny thing is, the carrier is still the real customer to Apple but the relationship to the end user is with Apple and not the carrier.

      This was genius on apple's part and something Google has tried to do with the Nexus line. Go read Google's dream of how cell phones should be bought when they announced the Nexus One. Google recognized the power in shifting the customer relationship but did not remotely understand how to do it. They are still clueless after 4 years and this creates a very weak skickyness to Android and is something I think MS can exploit. I think MS knows this but I do not know if they know they know it.

      The end result is Apple has lots more to gain (and also loose) by supporting older handsets with upgrades. MS is trying to get this right with WP7 and WP8 by dictating upgrade cycles to end users. It has been bumpy but they are at least trying.
    • It's not the phones

      It is the manufacturers.
    • I'm sure that's true for some

      However my HTC TBolt has the hardware to support ICS and yet HTC and VZW have dragged their feet about updating it. Even my old Samsung Galaxy S can support ICS and yet there have been no plans to update that device either. While Apple does a "planned obsolecence" with leaving out features of it's current OS on previous devices both the Android OEMs and carriers (more the carriers than the OEMs) do the same with controlling the updates and what devices get the updates.
  • Then iPhone 5 / new iPod Touch are selling incredibly well

    If the installed base of iDevices in North America is already 90% iPhone 5 / new iPod Touch, either these models have already sold in the billions or everyone has stopped using their older iPhones, iPads, and iPod Touches.

    Oh, my mistake, the results only show that 90% of iPhones and iPads are running an OS that Apple has decided to call iOS 6. Were Google to put out a patch to all Android devices that simply changed the version number to 4.1, Google too could claim that 90% of all Android devices ran 4.1.

    The only difference in strategy between Apple and Google is that Google is honest. Apple lies.
    • reading is fundamental

      ((( "Oh, my mistake, the results only show that 90% of iPhones and iPads are running an OS that Apple has decided to call iOS 6." )))

      You're still wrong. The results show that 90% of iPhones and iPads are running iOS 5 or above.
    • Or ToddBottom3 lies. Ocam's Razor presents that as a better option.

      But then again, you not telling the truth and obfuscating what little truth you do write is not uncommon.
    • Then how to you explain 3+ different version of Windows Mobile 7?

      There's Windows Phone 7.1, 7.5, 7.1 w/Mango updates, 7.5 w/Mango updates, and Nokia's seperate version, let's call it 7.6. How many fragments are there?
      Troll Hunter J
      • See you are talking

        Out of your rear end as usual.
        • So you're saying Microsoft doesn't know more about it

          Than you? I've listed the evidence here before, Microsoft listed Windows Phone 7.1 w/Mango updates. They've also listed 7.5, and 7.5 w/Mango updates. The Nokia version has special apps the rest don't. So yes WP 7 is fragmented. Microsoft just nologer lists the versions.
          Troll Hunter J
    • Look at the other article.

      He linked to another article that had the Android stats - so let's have fun!

      "Oh, my mistake, the results only show that 90% of iPhones and iPads are running an OS that Apple has decided to call iOS 6."

      We'll start with the outright lie: It's iOS 5 or above (5.0, 5.1, and 6) that are getting 90%. iOS 6 by itself is 61%.

      So - right off the bat you're claiming that iOS 5 and 6 are the same version? Well, if you want to make your case EVEN WORSE, sure I'll humor you for a bit.

      "Were Google to put out a patch to all Android devices that simply changed the version number to 4.1, Google too could claim that 90% of all Android devices ran 4.1."

      Well, let's see how far back we have to go:

      Jelly Bean (4.1): 1.8%
      Ice Cream Sandwich (4.0): 23.7%
      Honeycomb (3.x): 0.4% and 1.5% (API 12/13)
      Gingerbread (2.3): 0.3% and 55.5% (API 9/10) (in the meantime, iOS 6 is 61% by itself)
      Froyo (2.2): 12.9%

      You need all those to add up to more than 90% (96.1%). Android 4+ is at 25.5%.

      So you need to combine Android 2, 3, and 4 (and five sweet sounding codenames) in order to get iOS 5 and 6 (or in your opinion, the same OS).

      So, a "single" (actually two) major iOS version now has the market share of the last THREE major versions of Android.

      And the largest percentage of iOS is actually the the most recent version (how you count versions, doesn't really matter), while the largest percentage of Android is two MAJOR versions back.

      So - despite your claims, it really doesn't matter how you cut it. Apple is rolling out iOS upgrades faster than Android.
      • Yup.

        More bad "reporting" by you know who.
        Part of the delays in getting a new Android OS update is Googles fault for not extending the life of an OS [I think its 18 months], part goes to the user who doesn't want to upgrade and part [or most] goes to the manufacturer who take their time in getting the latest OSW on user phones or don't want to [but could be delayed by Google who may give preference to {um} some manufacturers over others.].
      • Toddy's logic makes even less sense

        When one looks at how long Apple supports the previous models vs how long the Android and WP7 OEMs support their previous models. He can split hairs and call iOS 6 "iOS 5.5" or whatever as it does not give the iPhone 4 all of the features it gives the iPhone 4S or iPhone 5... but even his logic cannot deny the fact that it is proven that 90% of all iOS devices are running iOS 5 and up. I'm curious as to the remaining 10% though - are they all iPhone 2Gs or are some of them iPhone 3G and up?