What do you get for the Mac user who has everything, or could buy almost anything and everything? Perhaps a Mac Pro in a different color. This is the proposition of Alchaemy, a Southern Calif. Mac reseller offering systems with anodized-color and metallicized enclosures.
I spoke with owner Joël Toussaint, about Alchaemy. He said customers can send their current Macs into the service for customization or purchase one with whatever configuration is wanted — most choose the latter option. Loaner units are available, he said, for customers with existing systems. The most popular model so far is a MacBook Pro Retina.
The company is ready for orders for custom Mac Pros, Toussaint said. There are 14 colors and three plated metallic finishes, Gold ($1,499), Black Diamond Nickel ($999) and Chrome ($749).
As I mentioned recently, the new Mac Pro is an interesting combination of performance power and industrial design. And that's out of the box. The Mac Pro will be a status-symbol and the C-level desktop of choice across the enterprise.
However, these custom cases may be the just the thing for the desktops of the One Percent who want to make a statement with their possessions.