10 of 10Image
The next most notable release from RIM, which is telling in itself, came in the first half of 2011 in the form of its 7-inch PlayBook tablet.
However, like the Storm, the PlayBook was a knee-jerk reaction to a form factor it didn't understand, and to the subsequent runaway success of the Apple iPad.
Unfortunately for RIM it didn't offer the same level of ease of use or performance as Apple's tablet. Contributing to the PlayBook's poor performance in the market were some strange decisions made by the company, such as not offering its email services to PlayBook owners unless they also owned a BlackBerry smartphone.
Nevertheless, several versions (including LTE-equipped variants) have been announced since its first release on 19 April, 2011.
Despite its first tablet offering reaching the market, major shifts in the consumer market and exec-level turmoil combined to help shed value from RIM’s share price: it fell from $67 at the start of 2010 to $25 by July 2011.
Since then, the company has felt like it was treading water, eking the last life out of its existing software platforms and hardware before the introduction of its BlackBerry 10 handsets and software.
Undoubtedly, BlackBerry 10 is a critical juncture in RIM's history with the iPhone and Android devices becoming more accepted in enterprise environments, proving a threat to its core business. Today, RIM's share price stands around $15; I'll be interested to see what it is in July.