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In mid-2003, BlackBerry launched the 7210 (the 7230 in Europe); its first handset with a colour display and a (now meagre) resolution of 240 x 160 pixels. It had 16MB of storage and had 2MB of RAM.
With a Java platform under the bonnet and a browser on board, users could now open documents, PDFs, Excel and PowerPoint files, cementing its appeal to the business crowd, who sometimes referred to it as a 'BlueBerry' rather than BlackBerry due to its colour. Naturally, that QWERTY keyboard was still in place.
Battery was pretty decent too, with a charge required only every two or three days with normal use.
With the advent of colour displays, RIM was beginning to keep half an eye on the consumer world but it wouldn't be until 2006 that it really started to expand its focus to non-business buyers. Meanwhile Nokia continued to dominate in RIM's non-core business with the release of the Nokia 3100, 3200 and 2100, and Samsung's SGH-E700 also did well.
The handsets contributed to a revival of faith in RIM, and over the space of three months its stock price nearly doubled from around $15 to $28.