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Blackberry Pearl 8100
In September 2006, RIM introduced the BlackBerry Pearl 8100, its first real effort to attract consumer attention to its wares after dominating the business market.
Alongside its SureType keyboard, 64MB of memory (with support for microSD expansion), 2.25-inch colour screen and integrations of RIM's now notable enterprise features it was also the first BlackBerry handset to offer a camera (1.3-megapixel!) and a media player application.
It also replaced RIM's well-worn thumbpad with a trackball for more precise operation for the first time; a feature that would become a staple of other RIM devices.
A later model (the 8120) was the first Pearl to offer the option of Wi-Fi. Another model, the 8220, was called the Pearl Flip (perhaps a response to the success of the Razr V3 the previous year) and was the first of RIM's clamshell chassis handsets.
The day before the 8100 was announced, RIM's stock price stood at $81, and it actually had a small decrease on the 7 September, but by the end of the month, on 26 September, RIM's shares closed above $100 for the first time: $102.65, to be exact.
With staple consumer features like a camera and media playback functionality, RIM started to make headway in the consumer market thanks to the Pearl, which remains one of the company's bestselling handsets of all time.
By the end of December the share price had reached around $128 as RIM continued to show a dominance and understanding of the business handset and services market, as well as increased success with consumer buyers. However, Apple's iPhone was yet to launch.
The BlackBerry 8800, announced in February 2007, is a notable handset in RIM's history as it was the first to include GPS, making accurate real-time mapping a possibility for the first time, and a handy bonus for travellers in unfamiliar cities.
Along with GPS, it had 64MB of memory, 16MB of RAM, a 2.5-inch colour display, full QWERTY keyboard and a trackball for navigation.
Blackberry Curve 8300
Coming hot on the heels of the announcement of the 8800, RIM lifted the cover on the BlackBerry 8300, the first of its Curve models, in May 2007 (it came to the UK as the 8320) and opted for the now-staple BlackBerry QWERTY rather than the SureType.
By this time, Wi-Fi was making its way onto more BlackBerry handsets and RIM was starting to capitalise on its gains in the consumer market.
In addition to leading a new family line in RIM's history as the first Curve, the 8300 also upped the ante on the camera front too, introducing a 2-megapixel affair, putting it on a par with the LG Shine and Windows Phone-based HTC Touch, and slightly better specced than the Palm Centro.
From just before the 8800 was announced in February, until 20 August 2007, RIM's share price rose from $128 to $235 as it continued to outperform rivals, particularly in the business sector. On 21 August, 2007 RIM issued a 3:1 stock split. The resulting value at the end of trading after the split was just under $82, but the Apple effect was yet to bite, with the first iPhone only having been announced at the end of June 2007.