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Blackberry Curve 8300
Coming hot on the heels of the announcement of the 8800, RIM lifted the cover on the BlackBerry 8300, the first of its Curve models, in May 2007 (it came to the UK as the 8320) and opted for the now-staple BlackBerry QWERTY rather than the SureType.
By this time, Wi-Fi was making its way onto more BlackBerry handsets and RIM was starting to capitalise on its gains in the consumer market.
In addition to leading a new family line in RIM's history as the first Curve, the 8300 also upped the ante on the camera front too, introducing a 2-megapixel affair, putting it on a par with the LG Shine and Windows Phone-based HTC Touch, and slightly better specced than the Palm Centro.
From just before the 8800 was announced in February, until 20 August 2007, RIM's share price rose from $128 to $235 as it continued to outperform rivals, particularly in the business sector. On 21 August, 2007 RIM issued a 3:1 stock split. The resulting value at the end of trading after the split was just under $82, but the Apple effect was yet to bite, with the first iPhone only having been announced at the end of June 2007.