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Blackberry Curve 8300
Coming hot on the heels of the announcement of the 8800, RIM lifted the cover on the BlackBerry 8300, the first of its Curve models, in May 2007 (it came to the UK as the 8320) and opted for the now-staple BlackBerry QWERTY rather than the SureType.
By this time, Wi-Fi was making its way onto more BlackBerry handsets and RIM was starting to capitalise on its gains in the consumer market.
In addition to leading a new family line in RIM's history as the first Curve, the 8300 also upped the ante on the camera front too, introducing a 2-megapixel affair, putting it on a par with the LG Shine and Windows Phone-based HTC Touch, and slightly better specced than the Palm Centro.
From just before the 8800 was announced in February, until 20 August 2007, RIM's share price rose from $128 to $235 as it continued to outperform rivals, particularly in the business sector. On 21 August, 2007 RIM issued a 3:1 stock split. The resulting value at the end of trading after the split was just under $82, but the Apple effect was yet to bite, with the first iPhone only having been announced at the end of June 2007.
BlackBerry Bold 9000
By May 2008, RIM was ready to introduce a new family to the world: the Bold, starting with the BlackBerry Bold 9000.
Although perhaps not as successful as later models of the series, the original Bold 9000 was the first to support the higher HSDPA data speeds offered by network operators.
It also had beefier specs than other devices RIM was offering, with 1GB of internal storage (plus microSD expansion slot), 128MB RAM, and a 2.6-inch 65K (480 x 320 pixels) colour display. It also included Wi-Fi and a 2-megapixel camera.
It also had the trademark BlackBerry keyboard, beloved by fans.
However, while it had the specs, investor sentiment was unsettled — RIM's share price suffered a small decline from $139 in May to around $122 at the end of August 2008, as the impact of Apple's disturbance of the smartphone market began to take effect and the desire for new touchscreen form factors took hold.
By the end of December, RIM's inability to react quickly to the threat had cost it dearly, with the share price languishing around the $40 mark.
In order to try and respond to the seeming lust for full touchscreen handsets, RIM announced the ill-fated Storm, its first not to include a keyboard of any kind. It had made its way into stores in the US, UK, Canada and Australia between mid-November and the end of 2008.
Instead it featured a 'clickable' screen technology called SurePress, that was intended to give users the reassuring feeling akin to pressing a physical button. In reality, the movement allowed the screen to gather dust and be the source of other complaints with the device. Other problems such as software glitches also plagued the phone, giving fuel to critics.
According to Jim Balsillie, co-chief executive at the time, only 500,00 Storm handsets shipped in its first month. Despite a brief rally in sales in early 2009, the Storm failed to perform.