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In order to try and respond to the seeming lust for full touchscreen handsets, RIM announced the ill-fated Storm, its first not to include a keyboard of any kind. It had made its way into stores in the US, UK, Canada and Australia between mid-November and the end of 2008.
Instead it featured a 'clickable' screen technology called SurePress, that was intended to give users the reassuring feeling akin to pressing a physical button. In reality, the movement allowed the screen to gather dust and be the source of other complaints with the device. Other problems such as software glitches also plagued the phone, giving fuel to critics.
According to Jim Balsillie, co-chief executive at the time, only 500,00 Storm handsets shipped in its first month. Despite a brief rally in sales in early 2009, the Storm failed to perform.