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Intel has taken the wraps off Moorestown, which is a version of its Atom chip for smartphones and mobile internet tablets.
According to the company, this new generation of Atom is far more power efficient than earlier versions, allowing Intel to get into one of the very few markets dominated by another chip design firm, ARM.
Intel has conceded that it does not offer the most power-efficient mobile processors, but is keen to suggest that Moorestown will provide more processing power than its rivals.
Intel showed multiple video-intensive applications running on a prototype smartphone as a demonstration of the processing power offered by Moorestown.
The application on the left is a 1080p, full-HD video trailer for the film Avatar. On the right, a split-screen videoconference is running simultaneously.