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Like the iPad, the JooJoo can reorientate its interface between portrait and landscape modes, based on the way the device is held.
One big attraction of the JooJoo over the iPad is its USB connectivity, which would allow someone to do things such as transferring a photo from a digital camera without having to email it first. The JooJoo will also run Flash-based content, unlike Apple's device.
This picture shows the PC-like microphone, headphone and power jacks of the JooJoo.