A slice of SXSW Interactive 2013

A slice of SXSW Interactive 2013

Summary: SXSW Interactive 2013 packed tens of thousands into Austin, Texas. The world's largest Internet conference included hardware hacking and mechanical bulldogs.

TOPICS: Tech Industry

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  • SXSW Interactive 2013

    One part festival of tech innovation and one part idiotic marketing stunts, SXSW Interactive 2013 brought an estimated 65,000 attendees to Austin, Texas. In addition to Interactive's panels and sessions about everything from digital rights to the personalization of big data, SXSW emphasized gaming, hardware hacking, and education in the form of the "maker movement."

    Photo by John Adams.

  • Game of Thrones Pedicab

    Attendees could get around downtown Austin in regular taxis, but many companies employed gimmicks to get attention and publicity. Uber gave its customers free pedicab rides, and for $75 Uber customers could be picked up in a Rolls Royce Ghost (among other luxury vehicles). One startup offered SXSW attendees piggy back rides.

    HBO cleverly partnered with local pedicab drivers (through Mr. Rickshaw) to transport attendees around town in a fleet of Game of Thrones "Iron Throne" pedicabs as part of its season 3 promotion. South by SouthWesteros, anyone?

    Photo by John Adams.

Topic: Tech Industry

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