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Game of Thrones Pedicab
Attendees could get around downtown Austin in regular taxis, but many companies employed gimmicks to get attention and publicity. Uber gave its customers free pedicab rides, and for $75 Uber customers could be picked up in a Rolls Royce Ghost (among other luxury vehicles). One startup offered SXSW attendees piggy back rides.
HBO cleverly partnered with local pedicab drivers (through Mr. Rickshaw) to transport attendees around town in a fleet of Game of Thrones "Iron Throne" pedicabs as part of its season 3 promotion. South by SouthWesteros, anyone?
Photo by John Adams.