ABI Research states Chromebook shipments reach 2.1 million for 2013

ABI Research states Chromebook shipments reach 2.1 million for 2013

Summary: ABI Research predicts that Chromebook sales will continue to increase and reach 11 million shipments worldwide by 2019.


So, you still don't think people are buying Chromebooks do you? I've been saying all along that Chromebooks are selling out faster than Boston Red Sox baseball tickets, and ABI Research agrees.

Chromebooks are selling well.

In AB Research's latest study of ultrabooks and netbooks, which is where the company places Chromebooks, it found that "An estimated 2.1 million Chromebooks shipped in 2013 with nearly 89 percent of total shipments reaching North America. As Chromebook shipments expand globally, ABI Research forecasts an increase of annual growth rate to 28 percent and reach 11 million shipments in 2019."

ABI Research did not break out the numbers for low-end Windows 8.x laptops or Surface or Surface RT devices. Gartner in its recent tablet marketshare report stated that all Microsoft-operating tablets and low-end based devices sold just over 4 million units in 2013. 

Gartner, however, doesn't break out tablets from other device categories. According to Gartner, "Tablets are a part of the wider ultramobile market that also includes hybrids and clamshells." Others, however, state that Gartner counts Surface RT and Surface 2 as tablets but counts Surface Pro and Pro 2 as “Other Ultramobiles (Hybrid and Clamshell).”

In any case, Windows 8 and RT devices are clearly still outselling Chromebooks at the low end. That said, Chromebooks are equally clearly making major gains against Windows in this niche.   

"ABI Research tracked Chromebooks across six regions and found the average selling price (ASP) to be US$338," said research analyst Stephanie Van Vactor in a statement. "This truly budget-driven device is a disruptive force to the portable PC market." The average selling price (ASP) and shipment growth of Chromebooks shows the market responding to products for the budget conscious; a reaction from a slowly reviving economy along with interest from the education business vertical.

Chromebooks may be doing well in the market, but nothing else is. ABI Research states that "the broader portable PC market continuing its struggle to regain market growth. The ultraportable segment, which is powered by the Windows 8 operating system and includes the versatile 2-in-1 configurations, saw minimal growth during 4Q 2013 even with the holiday season. ABI Research also saw the ASP of ultraportables decline in 2013 by 7.4 percent year-over-year. We predict ASPs will continue to decline through 2019 as competition for share of wallet from mobile devices and other form-factors continues. "

Looking ahead, ABI Research believes Chromebooks have the potential to change the market. That's because expects in the current low-end PC market, cost, connectivity, and greater reliance on cloud services are the driving growth forces .

"There are many events that can shift the market in 2014, including the end of life of Windows XP , the adoption of Chromebooks, and a stronger focus on web and cloud services,” adds senior practice director Jeff Orr. "How consumers and business audiences respond to these changes will impact the trajectory of the market."

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Topics: Hardware, Google, Laptops, Linux, PCs, Windows

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  • It failed

    2.1 million for all of 2013. It is a failure, they have lost and should stop selling them. Right people!! I mean MS selling 100 million licenses is a failure for Windows 8. 2.1 million a joke.
    • Anything above 1000 is a blasting success to Linux

      Be nice to SJVN, folks. He needs every spin possible then some to keep his Linux utopia alive.
      • Its time to change the record

        Linux has had some great successes. Mainly in embedded systems, servers and Android.

        SJVN does it no service by clutching at straws and claiming that 2.1 million Chromebooks in a year is any sort of success.

        If these were sales, it wouldn't move the needle (on the scratched record).

        But these are 2.1 million SHIPMENTS in a year.

        Which basically just means that all of the Chromebook makers combined ordered the manufacture of 2.1 million units for a year.

        That isn't even an ambitious fleshing out for a supply chain.
        Henry 3 Dogg
    • I guess you didn't read this...

      "Gartner in its recent tablet marketshare report stated that all Microsoft-operating tablets and low-end based devices sold just over 4 million units in 2013. "

      So Microsoft is a failure too? Of the total sales that would be a bit 33% of the total... leaving Microsoft with 66%. A good sized difference granted, but MUCH less than what MS wanted.
      • Well

        We are told that Windows 8 tablets have supposedly been a failure, so I guess.
        Michael Alan Goff
        • ALL Microsoft-operating tablet and low-end based devices

          Not just Windows 8 tablets.
          • Smells like double standards.

            You do realize that with the exception of one, EVERY Chromebook is a low-end device, right?

            Windows machines come in low-end, mid-end, high-end, and whatever -end your eyes can see.

            Chromebooks do not have 33% of the total sales of PCs.

            33 percent of 100 million is not 2 million.

            2 million is .02% of 100 million.
          • 2 million is 2% of 100 million.

          • 2 million is 33% of total low-end (Chrome 2.1m+ MS 4m) market share

          • And what other devices are being sold today as low end devices

            Go ahead, tell me.
            Michael Alan Goff
        • Windows tablet failure

          "We are told that Windows 8 tablets have supposedly been a failure, so I guess."

          I think what that is about is the $900 million write-down on Surface and Surface RT tablets.

          The good news for Win8 fans is that is still a bigger number than the estimated $600 million made from those 2.1 million Chromebooks. So, when it comes to numbers being bigger Microsoft wins that one :)
          • Correction

            The 900m was a write-down on RT, when they brought the price down 150$ each. They made too many, demand was too low.
            Michael Alan Goff
      • Trends

        From 2012 to 2013 MS quadrupled the number of Windows tablets and doubled its market share. And the Dell Venue 8 Pro tablet, the first really good Bay trail product, only came out around late November and most reviewers were shocked at how good it was for the price.

        Bay trail is expected to go x64 this year which will allow more memory beyond 2GB. And Cherry Trail is expected late this year using 14nm processors, making faster and more energy efficiency possible. When Cherry Trail comes out, Bay Trail is expected to become even cheaper.

        When iOS was released, you had to make a very limited OS because the hardware was so lacking. That is simply not the case any longer. Being able to run multiple apps, desktop apps. full browsers, etc in a small touch devices is powerful but it not even expensive to do.

        I would not be surprised is Windows tablet market cont. to trend up and these devices take off, also pushing the app store, and the app store pushing more sales.
        Rann Xeroxx
        • Apps?

          What apps?
          • Yes what apps?

            Windows 8 app store is a desert, there is very little interest to develop windows "metro" apps. That can change, but I still think metro applications are just silly for desktops and mobile windows is "steadily stopped".
            The power of Windows OS are windows, and metro is not what's going to beat that - even with side by side apps - damn I can do side by side, tiled, cascade, half overlapped, ... since the early days of windows. MS tries to make a big deal of 2 apps running side by side?!!! Maybe on a smartphone or tablet not on my desktop.
            I still believe metro needs to go under huge reworking, it's annoying to use it - like I have a huge area of nothing on the top and the bottom of screen so I have to perform some weird scrolling and some stupid gesture to see things like battery status and what time is it!!! And for me it's impossible not to be jumping from "metro" and "desktop" all the time, in one place I can change the user name, not in the metro equivalent thing, .... - just a few examples - and I suppose i'm far from being the only one.

            And it's not true that most reviewers were "shocked" by the Dell Venue tablet - most reviews were nice, some exciting, but the average is around 3.5/5 stars - it's regularly beaten by iPads, Nexus and Kindle tablets (I can provide several links if needed).
          • 150k is next to nothing, right?

            Seriously, guys, get a new lie to wrap around. This time, make it a decent sounding one.
            Michael Alan Goff
    • “But the big winner is the Chromebook. “

      New U.S. sales figures show the changing face of PC and tablet markets in 2013

      “Chromebooks were the big winner, according to NPD. The cheap devices from HP, Acer, Samsung, and others “accounted for 21 percent of all [preconfigured] notebook sales, up from negligible share in the prior year, and 8 percent of all computer and tablet sales through November, up from one tenth of a percent in 2012.”

      • Still posting that FUD

        I think ChromeBooks have their place but that 20% number is manufactured from crafting a narrow statistical margin.
        Rann Xeroxx
        • Wow!, So the writer of that article Ed Bott is writing FUD

          By Ed Bott for The Ed Bott Report | December 27, 2013 -- 20:17 GMT (12:17 PST)

          New U.S. sales figures show the changing face of PC and tablet markets in 2013
          • nope the writer

            Isn't to blame, neither is Npd. People that believe (despite disclaimers) that npd was talking about the whole US market, when in fact it wasn't, that figure represents a small subset of the market.

            These figures exactly confirm that fact.