Acer eyes 5 percent device shipment growth in Q2

Acer eyes 5 percent device shipment growth in Q2

Summary: PC maker expects shipments of its notebooks, netbooks and tablets to grow by up to 5 percent in the second quarter, and hopes touch-enabled notebooks will help spur the growth.

TOPICS: Hardware, PCs

Acer is banking on touch-enabled notebooks to help boost its overall PC and tablet business in the second quarter.

According to a Focus Taiwan report Wednesday, the company's corporate president Jim Wong said he expects shipments of Acer's notebook, netbook and tablet devices to remain flat or increase by up to 5 percent in the second quarter.

This will be an improvement over the 11 percent quarter-on-quarter drop seen in the first quarter, he added.

Wong said touch-enabled notebooks are expected to account for about 25 percent of Acer's total notebook shipments in the second quarter, and it projected the product line will likely contribute 30 percent to 35 percent of overall notebook shipments by end-2013.

The company introduced a series of Windows 8-based laptops and tablets earlier this month as it looked to improve shipments and strengthen its bottomline, the report added.


Topics: Hardware, PCs

Kevin Kwang

About Kevin Kwang

A Singapore-based freelance IT writer, Kevin made the move from custom publishing focusing on travel and lifestyle to the ever-changing, jargon-filled world of IT and biz tech reporting, and considered this somewhat a leap of faith. Since then, he has covered a myriad of beats including security, mobile communications, and cloud computing.

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  • ...

    This is Acer we're talking about.

    It's Acer...
    • Fair point

      It wasn't long ago that Acer was raving about how well they are doing with Chromebooks and Android tablets all while complaining about Windows8 and Microsoft.

      They sure have tucked tail pretty quickly.

      Acer does make a good point about putting touch screens into more devices. It is the future of computing. Too bad they didn't realize that earlier.
  • Acer eyes 5 percent device shipment growth in Q2

    Acer was the company trying to rebel against Microsoft and Windows 8 saying it would destroy the ecosystem and they blamed their poor sales on Microsoft. Now they are saying they are growing because of Microsoft Windows 8 and touch enabled devices. Someone in management at Acer should be fired. Not like they ever built quality products anyway. They should start with that first.
    • Attitude is 50% of the equation...

      ...but I think Acer did have some legitimate complaints. They should have never aired their dirty laundry publicly, but I believe they had some legit complaints. That said, make your complaints privately to Microsoft, then publically work your tail off to be the best you can be. Look at how Lenovo approached the opportunity. They decided they were going to be the most creative, inventive, quality producing PC manufacturer in the world. They passed Toshiba, Apple, Dell and are on the heels of HP. They will probably be number one by the end of this year.

      I'm using their Lenovo Helix and I have to say....very, very impressive. Perfect? Not yet, but the best computing device I've ever used...period.
      • They should have never aired their dirty laundry publicly

        Exactly, when Lenovo complain about Windows 8? They have grate ads with Windows 8 in first place. Now take look at Acer or Samsung, they constantly complain about Windows 8, this is very bad for business, if it is so terrible why they don't stick with Windows 7? I tell you why, if you [Samsung/Acer/Toshiba] stick to Windows 7 then you will not have to knock the blame for poor sales and successful competition ... that uses Windows 8 [Lenovo].
  • 0.5% Net Profit Margin

    If you want to see how much of a stranglehold Microsoft and Intel have on the PC business, just look at how obscenely fat their profit margins are, and how little the OEMs (like Acer) make.

    No wonder they are putting less and less effort into their increasingly mediocre Windows offerings, and more and more into Android.