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Software updates includes enterprise, BYOD features
The updates framed for enterprise use are still basic compared to the entertainment features, but they are likely to satisfy at least some IT departments with bring-your-own-device (BYOD) policies in place.
Fire OS 3.0 includes WPA-2 password-controlled Wi-Fi, and support for third-party mobile device management platforms and VPNs from the likes of F5 and Cisco (among others) via Amazon's Appstore. The software also includes support for Microsoft Exchange, and Kerberos support for secure access to corporate intranets.
Second-screen functionality for work, play modes
Amazon's director of product management for Kindle, Jonathan Oakes, noted the addition of second-screen functionality on FireOS 3.0, in which users can send video and audio content to a second screen, such as an HDTV, running an Amazon app, like a PlayStation 3. Meanwhile, users can continue to work on other apps directly on the tablet simultaneously.
"It's not like you have one device for your entertainment and [another for] work," Bezos argued. "The model really is that you have one device that needs to be able to serve both functions."
Mayday: Near-instant, real-time customer service
Move over, Siri
Rather than settling for regular voice recognition and virtual assistance, Amazon's "Mayday" goes one step further — by tapping into one of Amazon's most well-known and prided characteristics: 24/7 customer service.
At a touch, Mayday opens a small pop-up box on the screen, connecting the user directly to a live customer service agent for free at anytime from anywhere with an internet connection. The user can see the customer service agent, but not vice versa. Bezos quipped to reporters that customers won't have to worry about what they're wearing when trying to get answers quickly.