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Mayday: Near-instant, real-time customer service
Move over, Siri
Rather than settling for regular voice recognition and virtual assistance, Amazon's "Mayday" goes one step further — by tapping into one of Amazon's most well-known and prided characteristics: 24/7 customer service.
At a touch, Mayday opens a small pop-up box on the screen, connecting the user directly to a live customer service agent for free at anytime from anywhere with an internet connection. The user can see the customer service agent, but not vice versa. Bezos quipped to reporters that customers won't have to worry about what they're wearing when trying to get answers quickly.