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Second-screen functionality for work, play modes
Amazon's director of product management for Kindle, Jonathan Oakes, noted the addition of second-screen functionality on FireOS 3.0, in which users can send video and audio content to a second screen, such as an HDTV, running an Amazon app, like a PlayStation 3. Meanwhile, users can continue to work on other apps directly on the tablet simultaneously.
"It's not like you have one device for your entertainment and [another for] work," Bezos argued. "The model really is that you have one device that needs to be able to serve both functions."
Mayday: Near-instant, real-time customer service
Move over, Siri
Rather than settling for regular voice recognition and virtual assistance, Amazon's "Mayday" goes one step further — by tapping into one of Amazon's most well-known and prided characteristics: 24/7 customer service.
At a touch, Mayday opens a small pop-up box on the screen, connecting the user directly to a live customer service agent for free at anytime from anywhere with an internet connection. The user can see the customer service agent, but not vice versa. Bezos quipped to reporters that customers won't have to worry about what they're wearing when trying to get answers quickly.
Amazon extends customer service support with Mayday
With response times at less than 15 seconds (even during busy periods such as present-opening times on Christmas Day), Kindle Fire users can start Mayday and access customer service agents on the fly, who are able see the user's screen on their end and direct the user step by step.
Agents can offer help for complicated tasks, from configuring VPN access to simpler activities such as adjusting the lock screen. But, Amazon reps assured, the one thing they can't see is sensitive customer data, such as passwords or credit card data.
Amazon is preparing Mayday for international support, but it will initially only be available in the US market.