Amazon's new seven-inch Kindle Fire HDX will be available to consumers in the UK from today, with pricing and a sharp display that puts it neck-and-neck with Google's recently launched Nexus 7.
Available for pre-order since last month, the wi-fi-only Kindle Fire HDX 7-inch can now be bought in the UK for next-day delivery. The device is available in 16GB, 32GB, and 64GB models, with respective price tags of £199, £229, and £259. Prices for the LTE-enabled devices on Vodafone's network are £269, £299, and £329.
The device joins Amazon's recently launched 8.9-inch Kindle Fire HDX, which starts at £329 for the 16GB wi-fi model and goes up to £479 for the 64GB LTE model. Consumers can expect to pay £10 more on each device if they want it not to be ad-supported.
Amazon's new 7-inch starts on par with Google's 16GB wifi Nexus 7, which costs £199. The 32GB wi-fi Nexus costs £239, while the 32GB LTE Nexus 7 costs £299.
The new Kindle, which runs Amazon's Android Mojito 3.0, shares similar specs to Google's Nexus 7. Amazon's tablet ships with a Snapdragon 800 System-on-a-Chip with 2.2 GHz quad-core CPU compared to the Nexus 7 2013's 1.5Ghz quad-core Snapdragon S4 processor. Both offer 2GB RAM and share the same display specs with 1,920 x 1,200 resolution at 323 pixels per inch.
Amazon is claiming an 11 hour battery life while Google claims 10 hours of web browsing or nine hours of HD video playback.
As expected, both come in well under Apple’s new iPad mini, which began shipping from yesterday in 41 markets, with prices in the UK starting at £319 for the 16GB wi-fi-only model.