Amazon launches virtual currency, courts developers, engagement

Amazon launches virtual currency, courts developers, engagement

Summary: Amazon plans to give away tens of millions of dollars of free Amazon Coins to pad developer wallets.

SHARE:

Amazon will launch a virtual currency dubbed Amazon Coins for in-app purchases on its Kindle Fire. Why? It's all about courting developers and luring them with engagement and money.

amazoncoins

At Amazon's cloud customer powwow late last year, the company went out of its way to tout engagement and monetization on its Kindle platform. The not-so-subtle message: Developers on Amazon's platform can monetize better than they can on Google's Play Store and roughly on par with Apple's App Store.

The company said that Amazon Coins will launch in May and only be available in the U.S. at first. Amazon plans to give away tens of millions of dollars of free Amazon Coins to pad developer wallets. Amazon Coins will likely be acquired throughout the e-commerce juggernaut with a click or two.

Developers have to submit their apps by April 25 to be in the program.

What's the end game for Amazon? For developers, there's some linkage to Amazon Web Services, a venue for creating games and apps, and the Kindle Fire-led Appstore. Ultimately, Amazon may garner exclusive apps should it be able to prove engagement and monetization for developers over time. Typically, developers go for Apple's iOS first and then Android. Amazon wants its Kindle platform in that discussion.

Topics: Software Development, Amazon, Android, Apps, E-Commerce, Mobility

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

4 comments
Log in or register to join the discussion
  • Anytime a company tells me they're going to pay me in coins

    or points instead of actual dollars, I immediately look for the catch. It usually winds up being a rigged exchange rate such that you are always leaving a few coins or points on the table when you cash out. In other words, its a way for the company to charge you more/pay you less.
    baggins_z
  • Any time a company tells me they are going to use coins

    or points instead of actual dollars, I immediately look for the catch. It usually winds up being a rigged exchange rate such that you are always leaving a few coins or points on the table when you cash out. In other words, its a way for the company to charge you more/pay you less.
    baggins_z
  • is this legal?

    A license to print money.. Isn't the state supposed to regulate this?
    danbi
  • Hmmm...

    Well, for evil mega-corporations to rule the world after they buy out failing governments, Amazon and Google are fairly low on the "evil" scale, aren't they?
    Max™‮‮