Amazon, Samsung, Google tablets are 'credible competition' to the iPad: report

Amazon, Samsung, Google tablets are 'credible competition' to the iPad: report

Summary: The iPad continues its strong arm over the tablet market, but the holiday season should put more Android tablets in the hands of users.

TOPICS: Tablets, Android, Apple, iOS, iPad

While the iPad remains at the top of the tablets market share, and commands some 90 percent of tablet Web traffic, some significant Android-powered tablets -- such as those from Amazon, Samsung and Google -- are starting to make their mark as the December holiday season gets into full swing.

Chitika Insights, the research arm of the Chitika advertising network, examined a sample of tens of millions of tablet impressions drawn from the U.S. and Canada between November 12, to November 18.

The data showed that the iPad continues to dominate the tablet market, holding over 88 percent of tablet Web traffic market share, and Amazon's Kindle Fire is in second place, with 4.05 impressions per 100 iPad impressions, or 3.6 percent of total tablet Web traffic market share.

Close behind is Google with its Nexus tablets. The introduction of the Nexus 7 and the new Nexus 10 tablets has helped them to capture 1.03 impressions per 100 iPad impressions, or a share of 0.9 percent.

In third place is the Samsung Galaxy family, with 2.68 impressions per 100 iPad impressions, or about 2.4 percent of the market.

Microsoft's new Surface tablet makes the charts, holding 13th place with 0.15 impressions per 100 iPad impressions.

According to the report, "credible competition coming from users of Amazon, Samsung and Google tablets," and that the "2012 holiday season will likely lead to an increased presence of Android tablets when it comes to Web browsing."

However, because Apple has just updated the iPad, and released completely new the iPad mini, increased sales are "likely to stamp out any significant share gains by Apple’s competitors."

Image source: Chitika Insights.

Topics: Tablets, Android, Apple, iOS, iPad

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  • Which Is Like Claiming...

    ...that jet aircraft provide "credible competition" to piston-engined aircraft.
    • Errr..., exactly?
      • Exactly

        Exactly. Bad analogy is bad.

        Moving along.
    • Tablet web traffic? That's ridiculous

      Are the Galaxy Note and Galaxy Note II considered tablets? Are they included in this "study"? The only thing this "study" might show is that iPad users waste more time surfing the web and jumping from page to page.

      The fact remains that Apple's tablet market share continues to decline.
      • Nope

        Apple sold more iPads in 3 days at the launch of the iPad mini than Google or Amazon managed in 3 entire months.

        You're only looking at the small dip before the launch of the new mini and iPad 4. The fact remains that the iPad is continuing to dominate this market.

        Witness the 71% Marketshare that the iPad holds in China itself - the home of cheap Android tablets. And that was before the launch of the iPad mini.
  • Hmm

    Sorry but, among NY friends and family there has been...

    6 Nexus 7 Tablets
    2 ASUS TF300 Tablets
    4 Nabi 2 Tablets
    2 Galaxy Tab 2 7" Tablets

    Purchased to

    1 iPad Mini
    0 Full sized iPads

    Since this reporting period you just covered.
    • oops

      That should say among my friends.
    • Yeah right

      That must explain those poor iPad sales. Who's in your household; Larry, Sergei and Eric?
      • ?


        The iPad's market share has been declining rapidly. If anything, its current share of the tablet market is probably exaggerated.
      • What?

        Listen, don't get upset because people are starting to wake up to the reality that the iPad is not the only tablet on the market and for many uses it isn't the best either!
    • Your friends and family

      Your friends and family are obviously all spec-sheet nerds and not regular users. Regular users, you know, people who want to open the box and use something instead of hacking, rooting, modding, configuring things, overwhelmingly prefer iOS over Android for tablets.
      • Spec sheet nerds?

        You mean like people who say:
        tablet A can't be as good as tablet B because it has lower numbers in the resolution column?

        Well, except if tablet A is an Apple tablet, in which case tablet A is better because tablet B's numbers in the resolution column are too high.

        You can't make this stuff up.
        • No! Who writes things like this

          When the iPad 3 shipped and turned resolution on it's ear, it was a serious feature that others needed to match in the high end tablet game. Thus, if you brought out a large 10"'ish tablet, it needed to have some serious resolution to compete and it needed to drive those pixels well with good battery life. On the lower end, yes the Nexus is higher resolution but not hugely so, and it has a physically smaller display but at the same time is physically larger and heavier than the iPad mini. One is a benefit and the others are not. So is the resolution benefit more important to consumers than the other benefits? That is why we look at sales and usage numbers.

          I think we may find out that 10" tablets are not the sweet spot or at least not the sweet spot for everyone. But at the same time it may turn out that 7 inch tablets are too small for some to comfortably move over to the full size tablet interface of some applications. Time will tell.

          The bottom line today is that the iPad mini runs Tablet optimized application and most people find that it doesn't feel too cramped. We will have to see as those applications are ported to the Nexus if it turns out that an inch makes all the difference or not because today, most applications I see on the Nexus are designed for phones and just look bad. I'm not Steve Jobs. I'm not certain that 7" will not end up being exactly the right size. I'm not certain that 4:3 is ultimately better than 16:9. But I'm not about to totally dismiss the fact that usage of iPads dwarf's usage on other tablets. It is likely that there is a reason for this and it probably comes down to usability.
      • Not true at all!

        Of the people I listed, only 1 was technical.

        the Nabi 2 tablets are all for little kids under 10 years old.

        The Nexus 7 tablets are for people who had experience with the tablets and liked the way they performed. Oh and 2 were bought by my sister for her and her son.

        The TF300 was bought by a tech guy and a member of management at work. Both of them love the tablets and the games that Android has.

        Galaxy Tab 2 7 is something a friends wife bought on her own and the other is one that another friend bought his wife for Christmas.

        So no, they are mostly being used by normal everyday people and I can say the same for the millions of people that are buying Samsung Android Phones but, you would likely miss the fact that there aren't that many tech types in the world.
    • Interesting survey, completely contradicted by mine.

      Amongst my friends and co-workers, there's been only one tablet bought in the last couple of months: An iPad Mini.

      By my survey, which consists of more than twice as many people as yours, and therefore has a significantly smaller margin of error, we can see that no one in the world has bought anything but iPad Minis.
  • mmmm.

    I'm not sure, but I am starting to think, that somehow, maybe, but again I am not sure, that probably, based on this useless article and previous post, the Adrian Kingsley-Hughes will do anything his keyboard allows him to do to make sure the Surface is a flop.

    Is the journalist biased? You know, I must be wrong because Zdnet have always been about hard core professional journalism.
  • More silly Chitika numbers

    Yeah these are important number reported by a rival of Google (Google Adsense is a direct competitor) that would in no way be slanted except when it comes to what they want.
  • iPad is the tablet for those who like ads

    These statistics do NOT measure web traffic, they measure how many ads are delivered to tablet platforms.

    If you want to see ads, iPad is the tablet for you since more ads are displayed on iPads than on any other tablet in the market. I do have to admit it is quite funny to see people cheering the fact that they get more ads on their iPads than anyone else does on their tablets. Personally, I think displaying ads on iPads can be summed up with one word, as uttered by John Gruber:
    • Ads are in webpages, NOT in iOS

      iPad users see more ads because they visit more webpages. Ever been to a webpage? Unless it is private (and often even then) there are ads on that page. The important thing is that there are no ads in iOS itself, only in some freeware (as in ad-supported) applications and on webpages, which will have the same ads on ANY PLATFORM you use to view them.
      • You are guessing here

        There is only 1 thing these statistics show: iPads are the tablet for those who want to see more ads.

        I think John Gruber said it best when he said: