Amazon, Samsung, Google tablets are 'credible competition' to the iPad: report
Summary: The iPad continues its strong arm over the tablet market, but the holiday season should put more Android tablets in the hands of users.
While the iPad remains at the top of the tablets market share, and commands some 90 percent of tablet Web traffic, some significant Android-powered tablets -- such as those from Amazon, Samsung and Google -- are starting to make their mark as the December holiday season gets into full swing.
Chitika Insights, the research arm of the Chitika advertising network, examined a sample of tens of millions of tablet impressions drawn from the U.S. and Canada between November 12, to November 18.
The data showed that the iPad continues to dominate the tablet market, holding over 88 percent of tablet Web traffic market share, and Amazon's Kindle Fire is in second place, with 4.05 impressions per 100 iPad impressions, or 3.6 percent of total tablet Web traffic market share.
Close behind is Google with its Nexus tablets. The introduction of the Nexus 7 and the new Nexus 10 tablets has helped them to capture 1.03 impressions per 100 iPad impressions, or a share of 0.9 percent.
In third place is the Samsung Galaxy family, with 2.68 impressions per 100 iPad impressions, or about 2.4 percent of the market.
Microsoft's new Surface tablet makes the charts, holding 13th place with 0.15 impressions per 100 iPad impressions.
According to the report, "credible competition coming from users of Amazon, Samsung and Google tablets," and that the "2012 holiday season will likely lead to an increased presence of Android tablets when it comes to Web browsing."
However, because Apple has just updated the iPad, and released completely new the iPad mini, increased sales are "likely to stamp out any significant share gains by Apple’s competitors."
Image source: Chitika Insights.
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Talkback
Which Is Like Claiming...
Errr...
Exactly
Moving along.
Tablet web traffic? That's ridiculous
The fact remains that Apple's tablet market share continues to decline.
Nope
You're only looking at the small dip before the launch of the new mini and iPad 4. The fact remains that the iPad is continuing to dominate this market.
Witness the 71% Marketshare that the iPad holds in China itself - the home of cheap Android tablets. And that was before the launch of the iPad mini.
Hmm
6 Nexus 7 Tablets
2 ASUS TF300 Tablets
4 Nabi 2 Tablets
2 Galaxy Tab 2 7" Tablets
Purchased to
1 iPad Mini
0 Full sized iPads
Since this reporting period you just covered.
oops
Yeah right
?
The iPad's market share has been declining rapidly. If anything, its current share of the tablet market is probably exaggerated.
What?
Your friends and family
Spec sheet nerds?
tablet A can't be as good as tablet B because it has lower numbers in the resolution column?
Well, except if tablet A is an Apple tablet, in which case tablet A is better because tablet B's numbers in the resolution column are too high.
You can't make this stuff up.
No! Who writes things like this
I think we may find out that 10" tablets are not the sweet spot or at least not the sweet spot for everyone. But at the same time it may turn out that 7 inch tablets are too small for some to comfortably move over to the full size tablet interface of some applications. Time will tell.
The bottom line today is that the iPad mini runs Tablet optimized application and most people find that it doesn't feel too cramped. We will have to see as those applications are ported to the Nexus if it turns out that an inch makes all the difference or not because today, most applications I see on the Nexus are designed for phones and just look bad. I'm not Steve Jobs. I'm not certain that 7" will not end up being exactly the right size. I'm not certain that 4:3 is ultimately better than 16:9. But I'm not about to totally dismiss the fact that usage of iPads dwarf's usage on other tablets. It is likely that there is a reason for this and it probably comes down to usability.
Not true at all!
the Nabi 2 tablets are all for little kids under 10 years old.
The Nexus 7 tablets are for people who had experience with the tablets and liked the way they performed. Oh and 2 were bought by my sister for her and her son.
The TF300 was bought by a tech guy and a member of management at work. Both of them love the tablets and the games that Android has.
Galaxy Tab 2 7 is something a friends wife bought on her own and the other is one that another friend bought his wife for Christmas.
So no, they are mostly being used by normal everyday people and I can say the same for the millions of people that are buying Samsung Android Phones but, you would likely miss the fact that there aren't that many tech types in the world.
Interesting survey, completely contradicted by mine.
By my survey, which consists of more than twice as many people as yours, and therefore has a significantly smaller margin of error, we can see that no one in the world has bought anything but iPad Minis.
mmmm.
Is the journalist biased? You know, I must be wrong because Zdnet have always been about hard core professional journalism.
More silly Chitika numbers
iPad is the tablet for those who like ads
If you want to see ads, iPad is the tablet for you since more ads are displayed on iPads than on any other tablet in the market. I do have to admit it is quite funny to see people cheering the fact that they get more ads on their iPads than anyone else does on their tablets. Personally, I think displaying ads on iPads can be summed up with one word, as uttered by John Gruber:
Gross.
Ads are in webpages, NOT in iOS
You are guessing here
I think John Gruber said it best when he said:
Gross.