Amazon to sell new Kindle Fire tablets in GameStop stores

Amazon to sell new Kindle Fire tablets in GameStop stores

Summary: The gaming retailer sweetens the deal by throwing in a free $25 Amazon gift card with the purchase of any of the new Kindle Fires.

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TOPICS: Amazon, Tablets
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Big-box retail chains have been bailing out of selling Amazon Kindle products, owing to the razor-thin margins and the fact that Amazon is trying to crush those same retailers everywhere else. Both Target and Walmart have stopped selling the tablets, leading to speculation that Amazon could even open Kindle-based brick-and-mortar stores of its own.

Struggling retailers like GameStop could serve the same purpose, so it should come as no surprise that the two companies have joined forces to put new Kindle Fire tablets on sale at the gaming chain's physical locations. This will provide potential valuable foot traffic to GameStop, which has been hurting due to the emergence of online game purchases, while letting consumers see and handle the Kindle tablets in person before buying.

Amazon has resisted budging on sale pricing for its slates -- save for a Black Friday deal on its own site -- so GameStop will borrow a tactic from other stores and entice buyers with a free $25 Amazon gift card if they buy a Kindle Fire from it. You can also trade in a previous Kindle Fire and receive up to $100 in store credit to help you upgrade to a new version.

While GameStop is best known as a prime loitering spot for kids sampling new games before buying them, it's made a half-pivot into selling refurbished Apple iPads and iPhones and other gadgets in order to combat lost revenue related to changes in video game buying habits, whether through big-box stores selling titles for less or  more gamers purchasing online. Whether the Amazon deal will boost GameStop's bottom line is debatable, but there seems little to lose for either side in the arrangement. 

Topics: Amazon, Tablets

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5 comments
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  • itis a great little tablet

    My wife recently replaced her Kindle with Kindle Fire and it is a great little tablet. She uses it primarily for e-books, Netflix, and web browsing (primarily Facebook). It is small enough she can carry it in her purse and the display and battery life are both surprisingly good.
    We have given a couple, as gifts, to family members. It has limitations, but for the price, it is hard to beat.
    krossbow
  • Convenient size.....

    I agree with krossbow, it's a very convenient sized tablet especially for women. A woman needs a big purse to carry an iPad and now with the release of the iPad mini the Kindle Fire is a lot less expensive.
    rngeek
  • That is a dumb decision!

    The people shopping at Gamestop want it for gaming potential and pure Android tablets are better suited for that purpose. Maybe they can put them in Barnes and Noble next!
    slickjim
    • not entirely

      A lot of the people shopping at game stop are parents, grandparents, and other family members buying gifts for, or accompanying, the gamers in the family. They are all potential customers for the Kindle Fire.
      krossbow
  • and

    I see all of these posts about tablets but not one touching on the fact that Apple just lost a big Multi touch patent and all 18 iterations of it have been invalidated.
    slickjim