Amazon Web Services launches mobile push notifications

Amazon Web Services launches mobile push notifications

Summary: With the move, AWS is courting more mobile developers who need to push notifications to prod user behavior.

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Amazon Web Services on Tuesday outlined plans to offer a notification and mobile push service so developers can send notifications to Apple iOS and Android devices, including the Kindle Fire.

Under the plan, AWS is offering up to one million notifications for free and after that 50 cents for every million messages published and another 50 cents for every million messages delivered for $1 per million total. Developers can send messages to individuals as well as a mass of customers.

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With the move, AWS is courting more mobile developers who need to push notifications to prod user behavior. AWS aims to make notifications cross platform for developers who had to use separate iOS and Android set-ups. The other possible benefit to Amazon is that there's a enterprise halo effect because AWS developers are also likely to make Kindle Fire applications too.

Customer references for the AWS notification service include Urban Airship, WeatherBug and Crittercism. Urbanship CEO Scott Kveton said in a blog post that developers can use cross platform notification support to "add basic unicast and broadcast push notifications to their apps." AWS's move to support push notifications is a "significant endorsement."

Topics: Cloud, Amazon, Apps, Mobility, Software Development

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