Amazon's Vogels: cloud, start-ups, treadmills

Amazon's Vogels: cloud, start-ups, treadmills

Summary: The cloud has levelled the playing field for business, says Amazon's chief technology officer Dr Werner Vogels. Ten years ago, a start-up needed $5 million. Now, Vogels says, it's "just $50,000 and a coffee shop around the corner".

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TOPICS: Cloud, Amazon
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The cloud has levelled the playing field for business, says Amazon's chief technology officer Dr Werner Vogels. Ten years ago, a start-up needed $5 million. Now, Vogels says, it's "just $50,000 and a coffee shop around the corner".

"The fact that the cloud is powering this whole new range of innovation at very low cost means that we've seen a wealth of new applications and new ways of doing things coming towards us that didn't even exist five years ago," he said.

Vogels notes the increasing "webification" of enterprise applications, and sees a future where even your exercise treadmill has an IP address. "I've learned that if you think about innovation it's best not to restrain yourself too much," he said.

"Five, six years into our business now, we see that we're close to getting to our vision that unlimited infrastructure capacity becomes as electricity, where it is available for everybody to use on a pay-as-you-go model," he said.

Vogels was in Sydney last week for a promotional event for the cloud-based Amazon Web Services (AWS). In a wide-ranging interview for this week's Patch Monday he discussed the cloud from both a business and a technical perspective, and responded to reports that Amazon may soon open an Australian datacentre and that the Sony PlayStation Network hack was launched from AWS servers.

There's also my usual look at some of last week's news headlines.

To leave an audio comment on the program, Skype to stilgherrian, or phone Sydney 02 8011 3733.

Running time 41 minutes, 22 seconds

Topics: Cloud, Amazon

About

Stilgherrian is a freelance journalist, commentator and podcaster interested in big-picture internet issues, especially security, cybercrime and hoovering up bulldust.

He studied computing science and linguistics before a wide-ranging media career and a stint at running an IT business. He can write iptables firewall rules, set a rabbit trap, clear a jam in an IBM model 026 card punch and mix a mean whiskey sour.

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