Android winning mobile OS war in Australia

Android winning mobile OS war in Australia

Summary: The Android-iOS war is reaching a tipping point in Australia, with the two mobile operating systems having traded their places as leader in the smartphone arena twice in the past six months, according to Kantar WorldPanel's ComTech data.

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The Android-iOS war is reaching a tipping point in Australia, with the two mobile operating systems having traded their places as leader in the smartphone arena twice in the past six months, according to Kantar WorldPanel's ComTech data.

iOS vs. Android market share in Australia
(Credit: Kantar WorldPanel)

Kantar, which examines smartphone OS market share every 12 weeks, saw iOS first overtaken by Android during its recording period in May, when the platform's local market share dropped to 31.5 per cent and Android's increased to 36.3 per cent.

iOS retook the leading position for the next two reporting periods, but was overtaken by Android again this month. According to the most recent figures, Android holds 42.9 per cent of Australian market share, while iOS holds 37.2 per cent.

Android's market share is even higher in other parts of the world. The average Android market share across the UK, US, Spain, Germany, France, Italy and Australia is 50.6 per cent.

Although Kantar claims that Australia has the highest level of smartphone penetration in the world, with 49 per cent of individuals owning a smartphone, this type of penetration looks to become the norm, with smartphone sales making up more than half of all mobile phone sales sold in the above-mentioned countries.

Users upgrading from non-smartphones were a key component of smartphone sales, and many of them are jumping on Android devices, according to the company: these users represented 63 per cent of Android gains in the past year. With the exception of Symbian, which loses smartphone users, customers do not appear to be switching operating systems once they have a smartphone.

Kantar also said that iPhone owners were also more likely to have chosen their device due to handset brand, while Android owners were more influenced by the operating system, the carrier and the cost of bills with that carrier.

Apple is just about to release the newest version of its iPhone, the iPhone 5, which may again tip the scales in its favour.

Topics: Android, Apple, Google, iPhone, Mobile OS, Nokia

Michael Lee

About Michael Lee

A Sydney, Australia-based journalist, Michael Lee covers a gamut of news in the technology space including information security, state Government initiatives, and local startups.

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4 comments
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  • Standing in the train and looking around my fellow passengers, a round count indicates anywhere from 3/5 to as much as 9/10 handsets being used are iPhones. So it would be interesting to see the demographics because my eyeball counts don't match these numbers.
    drekka
  • communal minds or open source will be the ultimate winner on all fronts
    PaganMan-16052
  • Love following the trends of Android users. I'm the US and was wondering, do all carriers have iPhone's available? or does Apple only work with certain carriers? Thanks!
    nerdalert-11e87
  • G'day Nerdalert, Here is Aust I believe most if not all carriers sell iPhones and all carriers would accept someone using one on their network (provided their phone is unlocked) However, if you walk around the shopping centre its easy to see why Android phones are becoming popular, resellers like Crazy Johns or carriers like 3/vodaphone and telstra all hugely pushing the Android OS. Crazy Johns for instance have the green robot posted all over their stores and other advertisements about the android appstore. In fact walking around Marion (Adelaide's largest mall) Only opus has a clearly viable sign about the iphone. The biggest add for iPhone is actually the movie company advertising the fact that they have a iphone app. (which is clearly useless for the now majority of people, yea kinda annoyed it's like a giant add saying we don't support you)
    aforce