Android's power user percentage at 23 percent

Android's power user percentage at 23 percent

Summary: Most Android users fall into the moderate and light category based on data consumption, but 23 percent are power users who account for 57 percent of traffic, according to Strategy Analytics.

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TOPICS: Mobility, Android
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Twenty-three percent of Android users would be considered power users, with the majority falling into the moderate usage category, according to Strategy Analytics.

The big question is whether that stat sounds low. In tech circles, Android appears to be the geekiest of the mobile platforms. Folks who care about things like rooting devices use Android — as do people who'll tinker a bit.

power users android

To answer that question about whether 23 percent are power users, it's worth looking at Strategy Analytics' definitions. A light user consumes less than 50 MB in data per day. A moderate user consumes 50 to 300 MB per day and a power user tops 300 MB. The data usage covers Wi-Fi and cellular networks.

A power user could consume data from streaming music or video. I'd define power user more as someone doing real work.

Strategy Analytics' sample size was 1,500 Android users.

Localytics found that Android users historically have skewed toward power users, but the company looks at app usage instead of data consumed. Generally speaking, iOS apps have been more sticky, but Android is closing the gap.

Power users as defined by Localytics — those who use an app more than 10 times a month — are equal on iOS and Android.

In any case, wireless carriers love the power users since they'll pay more for data and drive the most revenue.

Topics: Mobility, Android

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9 comments
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  • Some carriers

    I'm definitely a power user if using data consumption as an indicator but with Sprint, T-Mobile & a handful of smaller carriers, we aren't paying any more than a lite user
    gordongr
  • Just data usage?

    by far my S4 is just a hotspot getting hammer for it's unlimited Verizon wifi via pdanet.
    everss02
  • Power user

    I always considered a power user as one who uses advanced features. In the case of the article, it would be one who uses advanced features of the Android operating system.
    Rabid Howler Monkey
    • That's sort of how I see it too

      Coming from the desktop OS consideration of a power user.
      I certainly wouldn't consider someone a power user because they spent all day on Facebook, and as such had a high internet usage.
      Boothy_p
  • A Power User is what?

    As is becoming the norm here on ZDNET and most other "tech" sites, the author has no idea what he is talking about. Mr. Dignan, who's bio says he has been a tech writer since 1995 (yes, I looked) and who holds the title of "Editor in Chief", apparently has forgotten just what a "power user" is. His contention that a complete moron who would not know the difference between an .APK and a CPK (California Pizza Kitchen for you woefully behind the curve types...wake up Larry!) and watching Nicki Minaj music videos, Beavis and Butthead clips, or running through a month's cellular data usage in an afternoon watching the 1st round NCAA matchup between Gonzaga and Wake Forest constitutes a "power user" is abjectly ridiculous. A power user is, as Wikipedia succinctly states: "...a personal computer user who uses advanced features of programs which are not used by the average user". Come on Larry, stop being the problem.
    dmilina@...
    • Dude, read the article

      Before slamming someone, it would be wiser to gather your facts. Read the article. It's not Larry's definition. It's Strategy Analytics's. He's also given another definition used by another company - Localytics. Your definition is certainly more traditionally appropriate. A better term for Statregy Analytics's definition (and Localytics's) would be a more engaged user.
      os2baba
      • You missed the critical thinking lecture, Mr. Spicoli

        I did read it, dude. Apparently Larry does agree with the NewSpeak definition (1984 reference) of the term else he would not have written the piece. So, an experienced tech writer taking an obviously ridiculous revisionist definition of a term over what he knows to be true to generate click bait is therefore a productive exercise? I think not. Larry should have ripped Strategy Analytics instead. Perhaps he is an investor. lol So, anyway duder (The Big Lebowski reference), next time try engaging brain before putting mouth or fingers in gear.
        dmilina@...
        • Got it

          Your superior critical thinking must lead you to believe that your point of view (I don't disagree with your definition) means that anyone who doesn't agree with it can't report on it. Even if the definition itself has been pointed out as different from another analysis. Got it. You are indeed the Wizard behind the curtain. Got it?
          os2baba
      • Even better...

        ... would be Consumption user.
        Rann Xeroxx