Angela Ahrendts speaks out about leaving Burberry for Apple

Angela Ahrendts speaks out about leaving Burberry for Apple

Summary: Well, sort of.

SHARE:
angela-apple-200x219

Apple has been making plenty of waves for its high-profile hires and acquisitions over the last few months -- almost as much as for new iPhone and iPad announcements.

One of the most buzzed-about thus far has been the appointment of Angela Ahrendts, who left running Burberry in October to spearhead strategy, expansion and operations of Apple's retail and online stores.

The hiring of Ahrendts coupled with the addition of former Yves Saint Laurent CEO Paul Deneve, among others, has the Technorati buzzing about Apple's next moves in both the fashion and technology worlds.

With the exception of the official announcement that Ahrendts would be joining the Cupertino, Calif.-based corporation, there have been few details revealed about her new role since.

Ahrendts is finally speaking out more about resigning from the British fashion house, heaping praise on her successor Christopher Bailey.

In a blog post on her LinkedIn Influencer page on Tuesday, Ahrendts described her tenure as CEO of Burberry as "without question been the most rewarding period of my professional life."

Not only because I believe Christopher is one of the sector’s greatest visionaries and Burberry’s natural next leader, but also because my instincts told me he and the senior team were fully ready for me to pass the baton. After years of hiring and fostering the best talent, as well as constantly evolving the organization to optimize the opportunities available to the brand, the team and the culture have never been stronger. Intuitively I knew this meant the time was right for me to exit stage left, trusting that Burberry would only go from strength to strength in its next exciting chapter.

Curiously, while we all know where she is headed, Ahrendts didn't further discuss that next chapter -- nor is there even one mention of Apple by name in the entire post. Apple is notorious for its secretive nature, but a complete omission seems unnecessary here.

All we can do, as usual, is try to read between the lines and debate if Ahrendts dropped any morsels of hints or clues about what her next steps at Apple entail.

For the time being, Ahrendts remarked that she is looking forward to "what will define the next generation," concluding that her belief is that "it is imperative that great companies add greater social value – the larger the company, the larger the obligation."

Topics: CXO, Apple, E-Commerce, iPhone, Tech Industry

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

1 comment
Log in or register to join the discussion
  • Good fit, great look,

    Apple's been looking too much like an old boys club lately to be the stylish company they are, and how much women (and ethic minorities) support their products. She would be a great product presenter, press champion and overall complement to Cook.

    Retail is living breathing PR and the Apple shine is no where more than their amazing stores.
    jfosterusa