Apple and Microsoft: 10 moments of truce

Summary: The two companies are considered the arch-rivals of the technology world, but there have been numerous instances of co-operation between the pair

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Microsoft invests $150m in Apple

4. Microsoft invests $150m in Apple

When Steve Jobs returned to Apple in 1996 and soon became the interim chief executive, one of the things he emphasised to Apple employees was to stop thinking about the past and Apple's old rivalry with Microsoft, and to start thinking about the future and how Apple could move forward in bold new ways.

At Macworld 1997 in Boston, Jobs sent the same message to Apple fans when he announced a deal with Microsoft that would bring a close to Apple's legal action over Windows, provide a $150m (now £92m) Microsoft investment in Apple, and bring a multi-year guarantee that Microsoft would continue to develop software for the then-ailing Macintosh platform.

To the Apple fans who booed Jobs when he brought in Microsoft chairman Bill Gates via video conference to announce the Microsoft deal, Jobs said: "We have to let go of the notion that for Apple to win, Microsoft has to lose."

Photo credit: CNET.com

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Topic: Tech Industry

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