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The company's new auditorium for showing off new products and services. It will be an underground structure that is away from the main campus. It will include a backstage area and an exhibit area. The lobby area will be above ground and feature large pane glass windows.
Apple describes the new venue as a place to, "provide an on-site venue for the introduction of Apple’s new products that will generate surprise and delight, and enable the products to be introduced at Apple’s corporate home."