Apple closes acquisition of Beats music

Apple closes acquisition of Beats music

Summary: Beats is now officially part of Apple in a US$3 billion transaction that sets the record as Apple's largest ever acquisition.


Apple has closed its $US3 billion deal for Beats, the high-end audio equipment and streaming music service, a tie-up that could allow the iPhone maker to reach new audiences.

"Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family," Apple said on its website on Friday.

"Music has always held a special place in our hearts, and we're thrilled to join forces with a group of people who love it as much as we do. Beats co-founders Jimmy Iovine and Dr Dre have created beautiful products that have helped millions of people deepen their connection to music."

Apple offered no indication of any new products or services it may offer with Beats, but speculation has swirled around the possibility of new wearable tech that may be on the horizon.

Apple's biggest-ever acquisition also brings on board the talent of Beats brains Dre and Iovine.

Iovine, a producer for U2, Dire Straits, Stevie Nicks, Tom Petty and The Heartbreakers, and Patti Smith, is seen by some as a visionary for recognising the trend toward online streaming and subscriptions, and away from Apple's model of purchasing individual songs on the internet.

Separately, France-based media conglomerate Vivendi said its Universal Music Group unit sold its 13 per cent stake in Beats for $US404 million.

Topic: Apple

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  • Way too late

    Beats branding already saturated on all sorts of products from HP laptops to HTC phones. The only thing Apple is going to do is levy an Apple tax and gouge more customers with hype.
    Sean Foley
    • Also Get a Name

      Will they use the iBeats name?
    • Tim Cook's recruiter. Coincidence?

      I was doing some research this week, and it seems strange that Jimmy Iovine has a name that is phonetically similar to the recruiter who got Tim Cook an interview for the role with Steve Jobs.

      I wonder if Tim Cook was thinking good thoughts when he met Iovine the first time. Iovine may have a very long career there.
  • King of the world

    Coooooool !!!!