Apple debuts cheaper iPod Touch

Apple debuts cheaper iPod Touch

Summary: Apple slashes $70 off the price of the iPod Touch by nuking the rear-facing camera and slashing the storage capacity in half.

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TOPICS: Apple
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Apple has rejigged its iPod Touch lineup to offer a cheaper version of the "iPhone without a phone."

The new iPod Touch is remarkably similar to the old iPod Touch, but it differs in three key ways.

First, the high-resolution rear-facing iSight camera is gone, which means that you lose a good camera (although the front-facing FaceTime camera remains).

Secondly, it is only offered with 16GB of storage, which is half that of the base iPod Touch. If you want to carry a lot of media with you, this is not for you.

The final (and some might claim, most important) change is what's printed on the price tag. The regular iPod Touch retails for a hefty $299, but the new cut-down iPod Touch is $70 cheaper at $229.

There are a few other changes too, such as the lanyard being absent from the new design, and the new model coming only in a grey/black color scheme, compared to the spectrum of colors that the full-priced iPod Touch is offered in.

This is quite an aggressive price cut for Apple. Getting rid of the camera and 16GB or storage cuts, at most, $20 from the overall bill of materials. Assuming that the overall bill of materials for the iPod Touch has fallen slightly since its introduction in October 2012, Apple must be swallowing around $45 of the price cut in the form of reduced revenues.

When the fifth-generation iPod Touch was released last year, I gasped at the $299 price tag of the 32GB model (I won't tell you what happened when I saw the $399 sticker on the 64GB version). The iPad mini starting at $329 made the iPod Touch seem more than a "Touch" expensive.

This price drop should give people looking for an iPhone without a phone another reason to look at the iPod Touch.

While much of Apple's success can be traced back to the introduction of the iPod over a decade ago, the once-popular media player is experiencing a slump in sales that it is unlikely to recover from, and I think that the best that tweaking the price is going to do is give the aging brand a short-lived boost. 

Topic: Apple

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14 comments
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  • Neglecting the fact, of course...

    "While much of Apple's success can be traced back to the introduction of the iPod over a decade ago, the once popular media player is experiencing a slump in sales that it is unlikely to recover from, and I think that the best that tweaking the price is going to do is give the aging brand a short-lived boost."

    That every single iPhone and iPad is also an iPod.
    jgpmolloy
  • Or, more succinctly...

    Apple's success can be traced back to the introduction of iTunes, and the introduction of devices that connect to it. Every single iPod, iPhone and iPad is an iTunes entry point.
    sleepdawg
  • Race to the bottom

    This is bad. Right?
    toddbottom3
  • No Camera = Poor Sales

    If Apple wanted to kill the touch they just did. Maybe they are hoping to sell these to Parents who wont buy their kids their own iPhones? With the explosion of Instagram and others why buy this iPod without a camera?
    The "refurbished" iPod touch market just got a boost!!!
    iBrownguy
    • Exactly!

      For those that want a camera. Apparently market research indicate otherwise.
      People
      • Which is really strange

        It's really strange that their market research would indicate that a built-in camera wasn't something consumers wanted, when the same market research groups are saying that the decline in digital camera sales is due to the proliferation of built-in cameras for smartphones, MP3 players & tablets.

        Right hand, meet left hand; apparently, neither one of you have met before.
        spdragoo@...
    • Have to agree

      I can count on one hand the number of times I've used the "FaceTime" camera on my 4th gen Touch, versus the numerous photos I've taken with the back camera. So, nuking the higher-resolution back camera would pretty much kill the sale for me.

      As far as slumping sales...first of all, *every* device is eventually going to reach saturation, since there has *never* been a single item produced by a single company that was bought by 100% of the market. And even items that are nearly 100% commonplace nowadays (i.e. family automobiles in the USA) don't have 100% market penetration for a single make & model, because we're well past Mr. Fords' "you can have the Model T in any color you want, as long as it's black" heyday -- and even then, the Model T may have been popular, but it was far from the only (and definitely not the first) car on the market. Second, as was pointed out already, if you have an iPhone and/or iPad, you already have a device that uses iTunes to play music, so you don't need a separate MP3 player. Third, with MP3 players being less of a status symbol than smartphones, consumers are less likely to "upgrade" to a newer model just because it's out, but rather will wait until they're forced to replace it due to damage/failure of components.
      spdragoo@...
  • This is unfortunate

    I got the itouch 5g as it was a nifty point and shoot that wouldn't try and connect to 3G... Ideal for vacations.

    I hope they left the 32 gig intact.
    Mac_PC_FenceSitter
    • They did

      The low-end (which is now this 16GB model) is the only one omitting the 1080p camera. The 32 and 64GB models still have both cameras.
      spdragoo@...
  • Can you buy a data only 4G/LTE ipod touch?

    Then just get a Skype number and use that to avoid the old fashioned screw job of minutes and text plans?
    everss02
    • Possibly

      Although you're not going to save a whole lot of money. Since the carriers aren't offering deals on the iPods, you're not really saving any money since most carriers offer discounts with the iPhone.
      spdragoo@...
  • I guess.....

    Apple is trying to dump old stock on a gadget that has been on a sales decline. Why spend $229 on a limited gadget when you can buy a iPad mini for a bit more and get more functionality.
    Gisabun
  • All Crapple does is make a cheaper iShit every year

    And NO ONE buys it ((except iSheep ofcourse))
    REVENGEX
    • Shut up yourself

      .DeusExMachina.