Apple ditches '4G' iPad branding in Australia

Apple ditches '4G' iPad branding in Australia

Summary: Apple has bowed to pressure and dropped the term '4G' in the branding of its new iPad in Australia, after the competition commission pointed out it does not work on 4G networks there

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Apple has bowed to pressure from the Australian Competition and Consumer Commission and regulators in other countries around the globe, dropping the '4G' label from its new iPad product.

As first picked up by 9to5Mac on Saturday, Apple has replaced the name for the new cellular model of the iPad from 'Wi-Fi + 4G' to 'Wi-Fi + Cellular'.

The ACCC took Apple to court in March after the release of the new iPad, because although the device is compatible with long term evolution (LTE) or 4G networks in the US that operate in the 2100MHz or 700MHz spectrum bands, it is not compatible with Australia's 4G networks, which are deployed in the 1800MHz spectrum band.

Form more on this ZDNet UK-selected story, see Apple drops 4G iPad label in Australia on ZDNet Australia.


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Topics: Mobility, Smartphones

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Armed with a degree in Computer Science and a Masters in Journalism, Josh keeps a close eye on the telecommunications industry, the National Broadband Network, and all the goings on in government IT.

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