Apple drops 4G iPad label in Australia

Apple drops 4G iPad label in Australia

Summary: Apple has bowed to pressure from the Australian Competition and Consumer Commission (ACCC) and regulators in other countries around the globe, dropping the "4G" label from its new iPad product.

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TOPICS: Apple, iPad
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Apple has bowed to pressure from the Australian Competition and Consumer Commission (ACCC) and regulators in other countries around the globe, dropping the "4G" label from its new iPad product.

New iPad event

A screenshot of the Apple store
(Screenshot by Josh Taylor/ZDNet Australia)

As first picked up by 9to5Mac, Apple has replaced the name for the new cellular model of the iPad from "Wi-Fi + 4G" to "Wi-Fi + Cellular".

The ACCC took Apple to court last year after the release of the new iPad, because although the device is compatible with long term evolution (LTE) or "4G" networks in the United States that operate in the 2100MHz or 700MHz spectrum bands, it is not compatible with Australia's 4G networks currently deployed in the 1800MHz spectrum band.

Apple initially conceded that the new iPad would not work on Australia's LTE networks, issuing corrective advertising on its website and in-store, and offering to refund customers who had felt misled by the 4G label.

The ACCC went further and wanted Apple to remove the 4G label from the product, but Apple resisted, arguing that Australia's HSDPA+ 3G networks could technically be referred to as 4G networks.

According to 9to5Mac, the change has only occurred in the last few days and has affected the Apple stores in Australia, New Zealand, the United Kingdom, the US, Canada, the United Arab Emirates , Vietnam, Thailand, Singapore, Malaysia, Ireland, and Hong Kong.

The full hearing for the ACCC's case against Apple is scheduled to go ahead in June. The ACCC has been contacted for comment, but had not responded at the time of writing.

Topics: Apple, iPad

About

Armed with a degree in Computer Science and a Masters in Journalism, Josh keeps a close eye on the telecommunications industry, the National Broadband Network, and all the goings on in government IT.

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10 comments
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  • Tall Poppy Syndrome. Why is it that the ACCC is not targeting other brands that are promoting 4G in locations that won't have 4G coverage for years if at all? Walk into any regional mobile phone shop and see the blatant misleading of customers going on every day. Talk about double standards.
    Cdunk
    • Apple fanboi ^^^
      wakieAU
    • The point is, advertising a 4G capability that is not compatible with the 4G protocol being used in Australia.
      jascgeel
  • Apple is a ripped off product, I can do HTC 4G and Samsung Galaxy Tab for half price of Ipad... sharing the internet from HTC is awesome... Not many people on 4G so speed is greate :)
    ngoctranminh
    • That's fine if you live within 5Km of the CBD. Most of us don't, so 4G is irrelevant.
      splinters
  • @Cdunk: So the ACCC failing to prosecute smaller fish makes their pursuit of a large fish wrong? Looks like a version of a red herring fallacy. (pun somewhat intended)
    meski.oz@...
    • Cdunk is clearly an Apple fan boy caught up in Apples RDF, so you can dismiss anything they say.

      What annoys me about Apple is how they have to rename stuff so they can charge more for it. Like the "AirPort Extreme" it's a F***ing router so just call it a F***ing router.
      Jingles-8366c
  • "United Arab Eremites"
    Are they really that reclusive?
    Pachanga-4184c
    • Oops. Thanks for pointing that out. I've fixed it.
      Josh Taylor
  • The Android versions will probably work with our 4G as they have modified various phones for compatibility with both Telstra & the others...
    alfielee@...