Apple, Google dominant in mobile; smartphone, platform growth slowing

Apple, Google dominant in mobile; smartphone, platform growth slowing

Summary: In the run-up to the holiday season, smartphone shipments are slowing — and the platform share is beginning to even out between Android and iOS.

TOPICS: Smartphones
(Image: CNET)

Android may rule the roost, but Apple's iOS platform is catching up. 

But the big takeaway from comScore's latest statistics for the three-month average ending October is that smartphone shipments are slowing down. Growth has been minimal during the period, which isn't all that surprising considering it's the run-up to the lucrative December holiday period.

Things are expected to rocket again in the next month — December and January's share reports should yield interesting results when they are released in March and April — thanks to an expected boom in sales ahead of Christmas.

From the latest figures, Apple holds 40.6 percent of the smartphone market, an increase of just 0.2 percentage points, while Samsung saw the most growth of 1.3 percentage points, ratcheting its share up to 25.4 percent.

Motorola saw a 0.1 percentage point gain to 7 percent, while HTC and LG lost share at 1.3 and 0.2 percentage points respectively, both pegging in about 6 percent overall market share.

Top smartphone manufacturers (Image: comScore)

Meanwhile in platform share, Android still dominates the tables with more than half the overall share of smartphone subscribers in the U.S. at 52.2 percent, up 0.4 percentage points from July. 

Apple's iOS and Windows Phone increased marginally up 0.2 percentage points to 40.6 percent and 3.2 percent respectively.

Top smartphone platforms (Image: comScore)

BlackBerry, as expected, lost more share, dropping 0.7 percentage points to 3.6 percent. Symbian also declined further, albeit not much, to 0.2 percent of the overall share — which isn't a bad thing, considering Nokia set out to kill the ageing platform years ago.

Topic: Smartphones

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  • Apple, Google dominant in mobile; smartphone, platform growth slowing

    Microsoft Windows Phone continues to grow, that is what I like to see.
    • No place to go but up.

      ....and WinPhone growth is no better then Apples and worst then Android. It really pretty stagnate right now and with 3% of the market you can't afford to be stagnate.
      • 2 point difference

        in Europe, there is, allegedly, a 2 point difference between Apple and Windows Phone market share - according to the analysts who gave out the data last week, with Android over 70% market share.

        Also, are these US figures? I thought Lenovo and Huawei had both overtaken HTC to make it into the top five, with Samsung the largest supplier of Smartphones.

        Ah, okay, the penultimate paragraph says that these are US only figures. That explains the big discrepancies.
  • This is US market figures only, yes?

    Typically misleading, as Android is miles ahead of iOS in the rest of the world. Or does that not matter?
    • In fact...

      Android market share is growing 14x faster than iOS, and is at 58% or the global market now, according to IDC
    • US market figures only, yes?

      It has to be- not only does android hold a much higher margin worldwide, Windows Phone is higher than stated here. And in some studies, Windows Phone leads iPhone in some nations- and is ranked at about 10% overall, with Apple about 17%, Android about 80%+. I suppose which numbers you want to push decides which study you use...
      • umm no

        Your math doesn't add up... 81%, 14.4%, and whatever's left is mostly dominated by Microsoft.
        • 70%+

          for Android worldwide.

          Here, in Europe, iOS is lounging around 14% and Windows Phone around 12%. The UK has a slighly lower WP penetration, with around 10%. Germany, Spain, Italy it is higher and in some markets, as said, ahead of iOS.
    • iPhone is c*ck-blocking WP in the US...

      The US is Apple's stronghold, and that's what's holding Windows Phone down in the US. In many other markets, iOS is bleeding market share and Windows Phone is picking up the slack. At last count, Windows Phone had passed the iPhone in 19 countries.

      Still, in the US, taking on the iPhone may be the wrong strategy. Maybe Microsoft should focus on stealing share from Android here... since there are more weak competitors in the Android herd.
      • Contracts

        That is the big difference. Here in Europe many people are switching to pay as you go SIMs or flat rate voice and data for 19 EUR a month, with no phone subsidy. An iPhone on such a contract is 200 EUR up front, plus an additional 20 EUR a month on the bill. On the other hand, you can buy a Nokia Lumia or an Android phone for around 100-150 EUR in your local electronics store and stick any SIM in it. The iPhone without contract costs around 600 EUR (over $800), which makes it very unattractive, compared to the competition.

        That makes a huge difference. Even those on a "proper" contract at over 50 EUR a month, where the subsidy is 10 EUR a month for a phone, a Galaxy S4 costs 0.76 EUR plus tax, whilst the iPhone 5S starts at around 130 EUR.
    • Yes it does.

      This is what the Apple Zealot Bloggers use to make their platform of choice feel relevant! It isn't.

      Truth is real global market share is like 81% Android, 14.4% Apple, and it is expected that Windows Phone will surpass Apple in the next 18 Months for second place while Android continues to dominate the phone market.
      • "it is expected that Windows Phone will surpass Apple in the next 18 Month"

        Expected by whom? Those Gartner numbers from 3 years ago that everyone has been waiting to serve up as claim chowder?
        • Expected by whom? Expected by reality. Reality is that, Windows Phone is

          already ahead of Apple in a bunch of countries, and is on target to surpass iOS in the bigger countries in the EU in about a year, perhaps less. The numbers don't lie. iPhones, though good technology, are priced out of the range of most consumers in most of the world. That is the reality which Apple has to contend with.
    • Confused me as well...

      it isn't until the penultimate paragraph that Zack mentions that these are US only figures.

      With Windows Phone on 12% and iOS on 14% over here, I was suddenly surprised to see that iOS was the market leader, with nearly a 37% gain in one week... :-D
      • I'm surprise that Zack, being in the UK,

        quotes US figures so much. Doesn't someone track figures in Europe?
  • Re: Apple's iOS platform is catching up....

    As I correctly predicted any high ground Android was enjoying would be leveled after the release of iOS7.

    iOS6 was good but was falling behind Android. However with iOS7 it is a very different matter.
    • Seriously?

      This was the two year upgrade cycle from the 4s. There was no high ground captured here as many if not most were just repeat customers. Android still rules at all phases!
  • Windows Phone is, indeed, growing

    Here are new figures from Europe:

    I knew WP had reached 10% in UK in the second quarter, but now we know it has reached this figure in other major countries in Europe. I agree with the comment about Nokia. In the Lumia 520 it produced a cracking phone, with a low-end price but high-end performance and features. It seems to me that its main 'missing' feature is a front-facing camera, which is no hardship.

    Sharply up in Australia

    However, as somebody said, outside the US Android is hugely dominant, leaving Apple as distant second.

    (Declaration of interest: I have a Nokia Lumia 520.)
    • Interesting - Kantar and comScore really disagree

      Not sure about the differences in their methodologies, but note that Kantar has BB at < 1% in the US (according to the article you linked to), and BB's highest sales at 3.3% in the UK.

      I've always wondered how much we can trust any of these data reports, or at least what they're anticipated margin of error is.
  • Catching up?

    FTA - "Android may rule the roost, but Apple's iOS platform is catching up"

    Your data above is showing an increase in the US market share gap between Android and iOS from 11.4% to 11.6% within just a few months.

    The next few quarters are going to be very interesting. The latest move by AT&T that was announced today illustrates clearly that the market is moving towards a lesser reliance on expensive phone subsidies toward models that allow folks who buy less expensive phones to save on monthly data costs. That's bad news for the iPhone's future in the US because Apple does not price the iPhone in a way that will allow the platform to survive without those big subsidies.