Apple iPhone 5C sentiment improves among 'more normal people'

Apple iPhone 5C sentiment improves among 'more normal people'

Summary: Forget the techie initial disappointment with Apple's iPhone 5C. Real people like color and will buy the device accordingly.


Sentiment surrounding Apple's iPhone 5C launch has been improving as tech-heads get out of the way and consumers start to flock to the more colorful device, according to an analyst.

Piper Jaffray analyst Gene Munster said that the iPhone 5S orders are likely to track like the iPhone 5 launch did. The iPhone 5C, basically an iPhone 5 with colorful backing, is expected to have about 1 million preorders. Munster is basing his sentiment take on Twitter analysis.

Why the shift? Tech reviewers and Apple followers who were disappointed by the device, but real people like the color. The money quote from Munster goes like this:

We believe people who followed tech closely and were interested in the announcement panned the 5C since it had minimal changes from the 5, but as more normal people became involved in the conversation, it appears that color matters to consumers and the 5C could be more popular among the total consumer base than some may have expected.

Once I stopped chuckling with the "more normal people" remark, which is pretty accurate given the tech echo chamber, Munster may have a point. Early reviews from the tech world may not represent future returns. Here's a look at Munster's Twitter sentiment analysis:



Topics: Mobility, Apple, iPhone, Smartphones

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Color - LOL

    Gold phone with Pastel iOS7? Are you kidding me, that's UGLY! Lets make a Gold and Pastel Tee-shirt for Apple fans. The 5c colors are also dull.
    Sean Foley
  • they need to make a phone that wont break if a grain of salt hits it

    we all know nearly every iphone sold goes right into a phone condom.

    the color or whatever shiney metal is meaningless.
    • In fairness

      I think that is largely true of any phone. The last phone I didn't was an old Blackberry I had back in 2006... it was tough as bricks, and continued to work with even huge chunks of plastic banged out of it. But I decided after that no more craters on my phones, and put phones into protectors from that point forward.
  • No surprises here. The geek punditry has been out of touch

    with Joe Sixpack since, well, forever. And, of course, when they are shown how out of touch they are, they get all defensive, and insult Joe Sixpack's intelligence by implying he is just a mindless drone robotically influenced by marketing.
    • Admit it. The ONLY thing going lately for Apple, is marketing,

      because, their line-up of products is virtually unchanged since, well, the beginning of the iPhone. Without their hype and marketing department, Apple would be just another BB/RIM, and compared to Apple, BB actually had the better OS and smartphones in the last year.
  • Sales and margins

    are what matter, not tech nerds whinning. Until iphone sales tank, I'll give apple the benefit of the doubt. I thought the ipad was going to be a failure.
    • That was the first honest iPad sales admission that I have read

      in a very long time. You deserve credit for that post. Personally, however, if I was in the market for a new smartphone and had the choice between the 5S or the 5C, I would purchase the 5S. The price differential is not not all that great between the two and I would prefer to have the the double system speed of the new A7 chip and the improved cameral tech. If the new fingerprint tech works out (and we will know that within a month) than that is just icing on the cake, so to speak.

      I am curious, however, to see what sort of apps will be released that take advantage of the M7 chip capabilities included in the 5S iPHone.
      • I agree about the 5S vs the 5C as a personal choice

        ...But I have more disposable income than a college kid does. A mobile device shouldn't cost your last $. These things really are disposable and have an effective lifespan of about 1.25 to 1.75 years. Regardless of brand.

        Today, it's more about ecosystem and app investment than platform. That said, the two platforms I would not buy today are Blackberry (not because it's bad but because it's in danger) and the Windows phones (simply because they are Windows phones).

        Apple doesn't need to be defended in the court of public opinion -- they are extremely successful where it counts: Generating revenue and growing marketshare. That is a company that can not be counted "down and out" given it's continuing growth and expanding successes. Throwing mud at a successful person is kind of crazy as a public.
  • Premium pricing

    is what rules it out of most 'normal' peoples reach, & ensures they will never win any popularity contest .
  • iPhone 5C selling just fine

    With all the talk about the price point, it's funny that it appears to be the UN-SUBSIDIZED version of the 5C that's selling the fastest online:
  • Re: real people like the color

    Wonder why they didn't go for those colourful Nokia Lumias, then.
  • iPhone 5C

    iPhone 5C? More and more boring