Apple maintains enterprise dominance; Windows Phone lags

Apple maintains enterprise dominance; Windows Phone lags

Summary: Good Technology's fourth quarter mobility index shows Apple's iOS activations in the enterprise remain strong with Android No. 2 and Windows Phone failing to make a move.


Apple's iOS smartphones accounted for 54 percent of enterprise activations as Android's share dipped to 26 percent, according to data from Good Technology. Overall, custom enterprise mobile applications surged.

Good's fourth quarter report highlighted that enterprise application activations were up 54 percent in the fourth quarter compared to the third. Custom enterprise application development was up 55 percent in the fourth quarter sequentially.

Document editing remained the most activated enterprise application, but more advanced applications are gaining. Overall, document editing, custom apps and file access tools were 63 percent of total mobile apps.

File access apps account for more than 20 percent of activations.

Financial services leads in total iPad activations and accounted for 46 percent of total tablet activations.

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Topics: Mobility, Android, Apps, iOS, Windows Phone

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  • Windows Phone is in deep doo doo

    As a dedicated user of WP since they launched on Sprint, I can say that there has been staggeringly little progress with this OS since it's inception. MS really hit it out of the park with the interface -- WP is stunningly beautiful and, for the functionality it offers, incredibly user friendly and intuitive. I was a "true believer" once upon a time. But the problem is, it is an extremely shallow OS. There is simply no there there. Once you get beyond the simple elegance, you quickly become mired down by the inability to do event the simplest of essential things. Edit a Word DOC file? Nope. Attach a PDF to an email? Nope. Edit the contents of an email before forward or send? Nope. Figure out what that Toast notification was that you just missed? Nope. Get on your company's network via VPN? Nope. I would say I wish I could do just about every one of those things just about every day. When my contract is up, I will need to switch to a phone that lets me do these things (that's 8 months, MS, if you're keeping track).

    It is simply not a business-class phone. Unless Blue makes major advances, I can't imagine anyone using a WP for anything serious. For a company that is centered on the enterprise, MS has completely dropped the ball.
    x I'm tc
    • Those aren't necessarily bad things

      I know some enterprises (the non-BYOD kind) actually prefer phones that do a bit less. IT tends to worry about "phone leakage" of intellectual property, and well, they are right to worry about it a little I suppose.
      • Will dumb phones make a comeback?

        I wonder how long it will take for enterprise to figure out if smartphones are worth it? Or will simpler less complicated phones start to make a come back?
    • Stunningly Blind

      you must be blind, cause WP's interface is Stunningly FUGLY.
      • That's not WP's interface you're seeing

        what you're looking at is called a "mirror".
    • Ok, let's go through your list...

      Edit a Word DOC file? What? Windows Phone has Office Mobile. You can edit a Word document. Is there something specific that you are looking to edit? Office Mobile is not the full version of Word, but if you need to edit the contents of a Word document, you can do it.

      Attach a PDF to an email? Granted, you can only attach photos right now from within an email, but if you navigate to the PDF Reader app (not sure about the Adobe or Microsoft apps), you can forward a PDF in an email as an attachment. Hopefully with WP8.1, coming out in April, we can attach any file types from our local or “OneDrive” directly within an email.

      Edit the contents of an email before forward or send? True. Hopefully this will change with WP8.1.

      Figure out what that Toast notification was that you just missed? A Notification Center will officially be coming to WP8.1 in April.

      Get on your company's network via VPN? Coming with WP8.1.
    • Goods report should be titled

      The toys that people bring in that we charge enterprises to provide solutions for.
  • Harumph

    I had people insisting to me last week in the comments section of "Where the Money Comes From" that Apple had no enterprise sales. I knew that was bogus.
    • In Addition

      Don't forget in the immortal words of one MS troll here, "it's only good for fart apps". :)

      That's a lot of businesses buying iOS devices that apparently will be collecting dust somewhere, lol.
    • Apple is replacing RIM

      The only reason Apple is replacing RIM (Blackberry) is because so many people in Enterprise have iPhones on a personal level. So the familiarity with iPhones is a plus, and nobody really thinks Apple does that well focusing on Enterprise. That has never been their market focus. But I don't think Apple would ever shy away from a opportunity either. Kind of funny that the clear enterprise replacement for Blackberry's should have been Windows phones. Considering how Windows rules PC's. But alas nobody in enterprise apparently feels any more positive about Windows Mobile then consumers do.
      • WinPhone

        If MS hadn't discounted the iOS and Android systems as mere toys and 'Not Good for Real Work' then they would have had something in place much sooner and possibly been able to take advantage of RIMs failure to innovate.

        People complain about Apple's lock-down approach but it's actually good from an Enterprise perspective to help them control their networks.
    • Activations doesn't mean the "Enterprise" is making these purchases...

      ...the vast majority of these devices are probably still BYOD.
      • Possible, but does it matter?

        These are Good for Enterprise activations we're talking about, and Good is strictly in use in the enterprise world, so even if individuals are choosing and purchasing the device, they're being used in the enterprise. Good isn't cheap on a per device basis, so trust me, it's not being thrown on a personal device on a whim.
      • And it's only Good's numbers

        There are a lot of Enterprise who do not use Good, but still have BYOD via Exchange. Those numbers are not included.

        This could be more an indication of Good's market than Windows Phone's.
    • Bad Sample range

      The sample represented here is 100% Good's customers ONLY.
      They provide enterprise solutions for mobile OS devices.
      Guess which platform needs it the most?
      Yeh, iOS.
      Guess which platform they target most?
      Guess which platform they have the most tools and apps for?
      Guess which platform they cannot support thus have zero activations?
      It's not exactly representative of enterprise usage because you don't need Goods and Goods is not the only player in enterprise mobile solutions.
  • Windows phones always be a niche

    I think by now if Windows phones were going to significantly gain market share they would have done so. I think they are destine for a niche market and I think Microsoft can put the blame firmly on Windows 8 design. Again, this is what can happen when you embrace a UI across multiple platforms and is soundly rejected on all of them. I myself tried to embrace Windows phones a couple of times and those experienced have made me never to consider Windows Mobile OS again.
    • You have that exactly wrong

      The interface is pretty much the one thing that is good about Windows Phone. Metro hasn't been rejected, it's been embraced. People love it. Apps in WP that don't follow "the design language" are regularly rejected, whereas those that do are highly reviewed and praised.

      Even Windows 8 has received decidedly mixed reviews; generally, those who are reviewing Windows 8 on tablets -- and comparing it to iOS -- think it is fantastic, and those who are reviewing it on desktops -- and comparing it to Windows 7 -- find it cumbersome. And guess what, they're both right. Insofar as touch is the future, Windows 8 represents a remarkably solid foundation for Microsoft that they are absolutely right in developing.

      The problem with Windows phone is that the functionality isn't there. People hate that their friends can do something obvious on their phones, but they can't. And those things are myriad. In fact, there is not one single thing I can think of that a WP *can* do that even a lowly iPhone can't, let alone an Android device. And that's the reason for the lack of success: Windows Phone is a crippled OS.
      x I'm tc
      • Put a fork in it, WP is done!

        So want your saying is, MS copied the iPhone but screwed it up. Wow, who would have thought.
  • Most important...

    if you are the head of a large software development company and you have to decide where you spend your R&D money, this is all you need to know...
    Tony Burzio
  • Apple maintains enterprise dominance; Windows Phone lags

    This doesn't mean much when I see year over year growth of Microsoft Windows Phone in the consumer space. It just means people aren't using Good's software. Microsoft Windows Phone is ideal in a business environment because it is based on Microsoft Windows and can integrate nicely.